Denmark

Digestive remedies are expected to register an increase in current value sales in 2023, partly driven by inflationary pressures as the conflict in Ukraine continues to drive up retail prices. Diarrhoeal remedies and motion sickness remedies will…

Dietary supplements are a sizeable product area in Denmark and received a significant boost from the COVID-19 pandemic as consumers sought to boost their immune systems and protect themselves against the virus. In 2023, dietary supplements is seeing…

Dermatologicals is expected to register an increase in current value sales in 2023, partly as a result of the energy crisis stemming from the war in Ukraine, which is pushing up retail prices.

Depilatories continued to see positive retail volume and current value growth in 2023 as consumer lifestyles in Denmark resumed greater normality following the COVID-19 pandemic. In addition to working lifestyles, consumers are keen to socialise and…

In 2023, deodorants in Denmark reported steady retail volume and current value growth in 2023. Lower inflation had a generally positive influence on overall consumption compared to the previous year. Nevertheless, inflation continued to drive price…

Denmark is mostly a cashless country, and debit cards continue to be the most popular payment method, both in terms of number of transactions and total transaction value, The number of cards is only expected to increase slightly in 2023, as the…

Following the unprecedented price hikes seen in dairy and alternatives in 2022, retail prices have fallen slightly in 2023. Consumption levels have improved compared to the previous year, but retail prices remain high, with global and European stock…

While the number of cards in circulation is expected to remain stable, with only a marginal increase, there is expected to be a double-digit increase in total transaction values. This is largely explained by inflation, particularly as the spend on…

Cough remedies and decongestants, which had seen strong growth during the pandemic period, saw more moderate growth in 2022 and 2023 as the contagion receded and public concern waned. Current value sales growth partly reflects inflationary pressures,…

Inflation is leading to high unit price growth in all categories in cooking ingredients in meals, pushing value rises over 2022 and 2023. Edible oils has seen much fluctuation due to the deficit of raw materials, transportation difficulties,…

As life returned to normal in Denmark in 2023 consumers also continued to shop more in convenience stores, with the channel benefiting from the increased level of activity from commuters and other consumers needing snacks and other items on the go.…

There is expected to be moderate growth in consumer credit gross lending in 2023, though growth will be significantly lower than the previous year. In terms of housing/mortgages, gross lending is expected to fall. A second year of rising interest…

Consumer health in Denmark is registering solid current value growth in 2023, albeit at a slightly slower rate than seen in the latter half of the review period; however, this growth is partly driven by strong inflation, which has resulted in price…

Consumer foodservice in Denmark saw a strong recovery in 2022 with sales successfully recovering to pre-pandemic levels both in terms of the volume and value of transactions. While sales continued to grow in current value terms in 2023 it was at a…

The consumer foodservice landscape in Denmark is undergoing a shift, marked by the ongoing recovery of the tourism sector after the pandemic. This resurgence was particularly evident in the increasing share of foodservice sales through travel and…

Overall volume sales continue to decrease in consumer electronics in Denmark in 2023, as purchases normalise after the positive sales seen during the COVID-19 pandemic era when consumers were spending more time at home and thus investing in their…

Increasing interest rates are having an impact on consumer lending in 2023, with growth lower than the previous year. That being said, growth is still positive as the economy fares fairly well, in spite of inflation continuing to rise, though at a…

Danish economic conditions have softened in 2023 with the rate of inflation easing and retail prices moderating in most categories. Excess levels of stock have encouraged retailers to pursue price cutting strategies in a bid to stimulate demand,…

The volume decline of concentrates accelerated in 2023. Traditionally, the concentrates category in Denmark is mostly comprised of liquid concentrates with fruit flavour. The category has been struggling due to a lack of investment and innovation…

Computers and peripherals remain in a negative volume decline in 2023, following the spike in sales seen during the era of the pandemic, when consumers invested in their at-home office set-ups. Ultimately, this means replacement cycles have not yet…