Denmark

Cafés/bars saw extraordinary growth in value and volume terms in 2022 as pandemic-related restrictions were lifted. Bars/pubs faced the steepest decline in sales while the restrictions were in place and thus with the easing of restrictions, there was…

Butter and spreads witnessed dynamic price increases in 2022, driven by global price inflation and an increase in global demand. As a result, some grocery retailers decreased their profit margins in order to absorb some of these costs. Moving into…

Breakfast cereals, along with most packaged food categories, faced notable price hikes in 2022, precipitated by high inflation and wheat shortages. Thus, the category saw double-digit growth in current value terms in 2022 but a slight decline in…

Bottled water off-trade volume sales grew in 2023 thanks to increasingly health conscious Danish consumers looking for healthier drink options. While non-flavoured sparking and still bottled water sales only saw moderate volume growth, flavoured and…

As travel suffered due to COVID-19 in 2020-2021, retail value in bookings also saw a clear decrease. With restrictions starting to lift in 2022, travel began to increase, with retail value in 2022 around the 2018-2019 level, with pent-up demand…