Denmark

The high rate of inflation prevailing in 2022 and 2023 has not had a major negative impact on the chocolate confectionery category in Denmark. Local players have managed to increase their sales and value by increasing prices, while favourable…

In 2023, childrenswear continues to see robust growth in value terms, although this is largely driven by inflation and price increases. Inflation has fallen slightly, but it continues to be a hindrance to volume growth, with sales pushed back into…

Cheese retail prices have started to fall in 2023, following the sharp spike in the previous year, leading to a slight recovery in retail volume sales. Dairy leader Arla Foods has begun to lower prices, with supermarkets and competitors following its…

In 2024, cat food in Denmark is poised for growth, albeit slightly below the level seen in 2023. This subdued performance is partly due to a reduction in the cat adoption rate, linked to Danes returning to pre-pandemic routines and grappling with…

Overall carbonates volume sales saw continued growth in 2023, driven by increased sales of reduced sugar carbonates. The migration from regular carbonates to reduced sugar options was strong during the year. The high sugar content of regular…