Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Inflation is leading to high unit price growth in all categories in cooking ingredients in meals, pushing value rises over 2022 and 2023. Edible oils has seen much fluctuation due to the deficit of raw materials, transportation difficulties,…
As life returned to normal in Denmark in 2023 consumers also continued to shop more in convenience stores, with the channel benefiting from the increased level of activity from commuters and other consumers needing snacks and other items on the go.…
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.