Denmark

Weight management is expected to register an increase in current value sales in 2023, partly due to rising inflation due to the energy crisis stemming from the war in Ukraine, which is pushing up average unit retail prices. After strong growth during…

Volume sales in wearable electronics are on the marginally-positive side of flat in 2023, which is slightly lower than the volume sales seen in 2022. The main trends in the category are connected to the shift from activity wearables to the greater…

Vitamins received a significant boost from the pandemic as consumers sought to boost their immune systems and protect themselves from COVID-19. Now that concerns around the virus have abated, there is less demand for vitamins, and volume growth is…

Vending continued to see positive growth in Denmark in 2023. However, this was largely a correction as the category saw a strong decline during the COVID-19 crisis. The fact that consumers are once again spending more time outside and exercising,…

In 2023, the vacuum cleaners category is still normalising after the boom in volume sales seen at the height of the COVID-19 pandemic. There has been less immediate need for households to purchase vacuum cleaners. Demand has also been constrained by…