Denmark

Denmark’s per capita gross income is predicted to rise over 2022-2027, with Late Lifers driving luxury spending. Income inequality is predicted to increase moderately, and social class D will expand. Meanwhile, housing expenses are increasing and…

In-car navigation systems continue to be cannibalised by the ubiquitous use of smartphones. Indeed, with the ongoing developments seen in smartphones and associated features and apps, there is a lessening need for consumers to purchase additional…

Imaging devices is another category which is suffering from cannibalisation from smartphones. Indeed, smartphone manufacturers are placing great emphasis on the camera and video quality in their product development, to the extent that smartphones can…

Even though Danes love ice cream and consume quite a lot of it, the category has struggled in volume terms in 2022 and 2023 due to rising prices. Rising electricity prices contributed to the increased cost of transporting and storing ice cream…

Hypermarkets continued to face strong competition from discounters in Denmark in 2023 as many consumers looked to save on their grocery shopping due to the financial impact of higher energy prices and increasing interest rates. However, as…