Denmark

Microwaves saw a further decline in retail volumes sales in 2023, with overall volumes reaching a low point in this review period. The majority of Danish homes already have a microwave, as households value the convenience attributes of this type of…

Personal care appliances saw a decline in retail volume sales in 2023, as consumer purchasing power remained constrained. Danish households have shifted spending priorities towards more essential everyday goods. Nevertheless, inflation subsided…

There was a further contraction in retail volume sales in 2023, following the spike at the height of the COVID-19 pandemic. The volume decrease reflects the weak demand for refrigeration appliances and the length of replacement cycles. Refrigeration…

After the sharp decline in retail volume sales in 2022, small cooking appliances saw a slight rise in current value sales in 2022. Nevertheless, sales volumes continued to fall in 2023, albeit at a much softer downward trend. On balance, there is…

In 2023, the vacuum cleaners category is still normalising after the boom in volume sales seen at the height of the COVID-19 pandemic. There has been less immediate need for households to purchase vacuum cleaners. Demand has also been constrained by…

Cafés/bars saw extraordinary growth in value and volume terms in 2022 as pandemic-related restrictions were lifted. Bars/pubs faced the steepest decline in sales while the restrictions were in place and thus with the easing of restrictions, there was…

The consumer foodservice landscape in Denmark is undergoing a shift, marked by the ongoing recovery of the tourism sector after the pandemic. This resurgence was particularly evident in the increasing share of foodservice sales through travel and…

Consumer foodservice in Denmark saw a strong recovery in 2022 with sales successfully recovering to pre-pandemic levels both in terms of the volume and value of transactions. While sales continued to grow in current value terms in 2023 it was at a…

Full-service restaurants remains the largest consumer foodservice category in Denmark in value terms in 2023.

Limited-service restaurants performed better than many other foodservice channels following the outbreak of COVID-19. The category benefited from players adapting to COVID-19 restrictions by offering takeaway and delivery services to help keep…

Following the relaxation of COVID-19-related restrictions that directly impacted self-service cafeterias in early 2022, Denmark experienced a return to a semblance of normalcy reminiscent of the pre-pandemic era. There was a surge in demand for…

Street stalls/kiosks saw a partial recovery in 2022 with demand driven by the lifting of COVID-19 restrictions. Aside from locals spending more time outside the home sales also benefited from a recovery in inbound tourism, with street stalls/kiosks…

Air care did not escape the spike in retail current unit prices in 2022 and 2023 due to high inflationary pressure. As in other home care categories, this brought higher inputs costs (energy, materials, labour, shipping, etc) and resulted in…

Bleach witnessed a spike in retail volume sales in 2020 in light of the outbreak of the COVID-19 pandemic as households prioritised cleanliness and hygiene in the face of the virus threat. However, demand has normalised and returned to pre-pandemic…

Inflation continued to translate into higher retail price points in 2023. Higher manufacturer and retailer input costs, for example, increased operating costs like material sourcing, rental levels and salary costs, leading to higher price points.…

Retail current value sales of home care rose in 2023, underpinned by the effects of an inflationary climate on retail selling prices. Higher prices enabled players to drive current value growth amid the general downward trajectory of home care retail…

As in other categories of home care, inflationary pressure amid high input prices, supply chain disruptions, high freight costs and higher labour costs all informed upward movements in retail selling prices towards the end of the review period,…

Retail current value sales of laundry care continued to increase in 2023, supported by inflationary pressure, as retail volume sales continued to drop. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy have led…

Consistent with observations across home care, polishes in Denmark witnessed strong increases in retail current unit prices towards the end of the review period, including 2023. Still relatively high inflation amid higher input costs (energy,…

While showing signs of moderating, inflation remained an issue for the Danish economy at the end of the review period. From a review period perspective, inflation remained high in 2023, albeit below the 2022 peak rate. Inflation continued to have an…