Denmark

Noteworthy unit price increases in 2023 also affected Rx/Reimbursement adult incontinence in Denmark. Significant price increases were driven by cost inflation covering aspects like energy, material sourcing, labour, logistics and supply chain…

Microwaves saw a further decline in retail volumes sales in 2023, with overall volumes reaching a low point in this review period. The majority of Danish homes already have a microwave, as households value the convenience attributes of this type of…

Edible oils in Denmark saw record unit price increases in 2022 and at the beginning of 2023, along with significant declines in volume sales. This is the result of supply shortages due to the war in Ukraine. Olive oil has seen high price increases…

Store cards continue to lose popularity in Denmark, with the number of cards in circulation expected to fall slightly, with total transaction value falling significant. This is in spite of rising inflation. Store cards have not kept up with…

Increasing interest rates are having an impact on consumer lending in 2023, with growth lower than the previous year. That being said, growth is still positive as the economy fares fairly well, in spite of inflation continuing to rise, though at a…

Footwear is struggling to recover from the harsh impact of the COVID-19 pandemic, with retail volume and current values sales still below pre-pandemic levels in 2023. Although 2021 brought a renewed interest in footwear with consumers returning to…

The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…

Beauty and personal care in Denmark witnessed a mild improvement in current value growth during 2023. Although the Danish economy is doing well compared to many other European countries in terms of low unemployment and declining inflation, inflation…

Health and beauty specialists continued to see some benefit from consumers’ return to retail shopping in Denmark in 2023. However, although the Danish economy as a whole was performing relatively well in 2023 with falling unemployment and inflation,…

There was a further contraction in retail volume sales in 2023, following the spike at the height of the COVID-19 pandemic. The volume decrease reflects the weak demand for refrigeration appliances and the length of replacement cycles. Refrigeration…