Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Bath and shower in Denmark continued to see demand patterns normalise in 2023 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Retail volume sales declined although overall consumption remained above pre-pandemic sales in…
Cafés/bars saw extraordinary growth in value and volume terms in 2022 as pandemic-related restrictions were lifted. Bars/pubs faced the steepest decline in sales while the restrictions were in place and thus with the easing of restrictions, there was…
As in other categories, retail adult incontinence in Denmark was affected by higher product prices at the end of the review period. Higher manufacturer and retailer input costs, for example, increased operating costs, such as material sourcing,…
In tissue and hygiene in Denmark, retail and away-from-home (AFH) current value sales continued to grow strongly in 2023, driven mainly by price increases. Price inflation remained elevated compared to the early-to-mid-review period, but lower than…
Having seen solid growth in the previous year as the channel seemed to be recovering from the severe impact of the COVID-19 crisis, general merchandise stores saw sales decline again in Denmark in 2023. This came before the channel had returned to…
As life returned to normal in Denmark in 2023, consumers continued to shop more in stores and small local grocers benefited from this development. However, small local grocers also faced growing competition from the major chains and especially from…
E-commerce in Denmark saw a return to growth in current value terms in Denmark in 2023 even as consumers continued to return to in-store shopping and the economic situation resulted in many consumers trying to limit spending. Although the rate of…
Home products specialists continued to see declining sales in Denmark in 2023 for several reasons. First of all, home improvement and gardening stores, as well as homewares and home furnishing stores, had seen strong growth during the COVID-19…
Full-service restaurants remains the largest consumer foodservice category in Denmark in value terms in 2023.
Men’s grooming in Denmark registered a better performance in 2023, with retail volume sales increasing alongside current value growth. Consumer demand bounced back softly across all categories as inflation fell and the propensity to spend recovered…