Denmark

Headphones is the other category in consumer electronics which is seeing positive volume growth in 2023 (albeit smaller than seen in home video, the other category performing above 1% growth). This performance in headphones is attributed to consumers…

The high rate of inflation prevailing in 2022 and 2023 has not had a major negative impact on the chocolate confectionery category in Denmark. Local players have managed to increase their sales and value by increasing prices, while favourable…

Appliances and electronics specialists continued to see declining sales in Denmark in 2023 for a number of reasons. First of all, the category had seen strong growth during the COVID-19 crisis on the back of consumers turning their attention to their…

Danish economic conditions have softened in 2023 with the rate of inflation easing and retail prices moderating in most categories. Excess levels of stock have encouraged retailers to pursue price cutting strategies in a bid to stimulate demand,…

Sports drinks sales doubled in 2023 as the Prime brand entered the category and introduced reduced sugar products to Denmark. Up until 2023, only regular sports drinks were available in the Danish market. Previously, sports drinks sales were…

Soft drinks saw moderate volume growth in the Danish market in 2023. Value growth was stronger as inflation and increased costs affected the pricing of soft drink products. However, soft drinks clearly had its winners and losers, with growth rates…

Demand for RTD coffee remains limited in Denmark but is expanding rapidly amidst rising consumer awareness. RTD coffee is largely reliant on impulse purchases, as the product is known mainly as a more convenient alternative to the fresh, hot coffee…

The hot drinks market is facing falling volume sales as younger consumer segments, in particular, are opting to consume hot drinks less frequently in key categories, particularly coffee. However, value sales remain positive as, while consuming less…

There is expected to be moderate growth in consumer credit gross lending in 2023, though growth will be significantly lower than the previous year. In terms of housing/mortgages, gross lending is expected to fall. A second year of rising interest…

Womenswear continued to see positive current value growth in 2023, although this was mainly driven by inflation and retail price increases. Inflationary pressure began to surge in 2022 following the start of the war in Ukraine. Consumer confidence…