Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
COVID-19 led to weaker results in 2020-2021 while lifting restrictions in 2022 led to a boom in travel results. With pent-up demand continuing to result in consumers booking trips, 2023 is expected to set records. Following two years of travel…
In 2022, inbound tourism to Denmark developed exceptionally well, with the number of visitors and visitor spending exceeding the 2019 level, breaking records. Despite the uncertainty of high inflation and the impact it brings, 2023 is again seeing…
As domestic travel continued to perform strongly in Denmark and inbound travel boomed after lifting COVID-19 restrictions, 2022 saw a rise in lodging in Denmark. This led to records in overnight stays and value spent on lodging, with the latter being…
As travel suffered due to COVID-19 in 2020-2021, retail value in bookings also saw a clear decrease. With restrictions starting to lift in 2022, travel began to increase, with retail value in 2022 around the 2018-2019 level, with pent-up demand…
Due to COVID-19-related travel restrictions, as well as many consumers not willing to travel as much as before, airlines suffered due to the pandemic in 2020-2021, with the number of passengers and value sales in both years drastically reduced.
Volume sales in wearable electronics are on the marginally-positive side of flat in 2023, which is slightly lower than the volume sales seen in 2022. The main trends in the category are connected to the shift from activity wearables to the greater…
Portable players would be an overall ailing category, was it not for the relative success of wireless speakers. In line with cross-category trends, consumers are rejecting sole-use devices for those which offer multifunctionality and convenience…
Mobile phones remains in a volume decline in 2023, albeit less severe than seen in 2022. The slow sales are attributed to models’ longer lifecycles meaning elongated periods of time between replacements, in addition to the weak economic climate…
In-car navigation systems continue to be cannibalised by the ubiquitous use of smartphones. Indeed, with the ongoing developments seen in smartphones and associated features and apps, there is a lessening need for consumers to purchase additional…
Imaging devices is another category which is suffering from cannibalisation from smartphones. Indeed, smartphone manufacturers are placing great emphasis on the camera and video quality in their product development, to the extent that smartphones can…
Home video is one category in consumer electronics which is seeing positive volume growth in 2023, following the deep, negative double-digit slumps seen in sales over the past two years. This is attributed to a normalisation of sales patterns…
Home audio and video sales are in a negative double-digit volume slump in 2023, representing a continuation of the downward trend established in the previous review period. This shift is due to household preferences moving away from traditional home…
Headphones is the other category in consumer electronics which is seeing positive volume growth in 2023 (albeit smaller than seen in home video, the other category performing above 1% growth). This performance in headphones is attributed to consumers…
Overall volume sales continue to decrease in consumer electronics in Denmark in 2023, as purchases normalise after the positive sales seen during the COVID-19 pandemic era when consumers were spending more time at home and thus investing in their…
Computers and peripherals remain in a negative volume decline in 2023, following the spike in sales seen during the era of the pandemic, when consumers invested in their at-home office set-ups. Ultimately, this means replacement cycles have not yet…
Compared with other snacks categories, snack bars and fruit snacks have performed relatively well as people have returned to more normal lifestyles, going back to work or school, and gyms and opting for on-the-go products from convenience stores.…
Liquorice continues to be an important sweet snack in the Danish market, as well as in other Nordic countries. There is a wide choice of chocolate, gummies and other types of confectionery products with liquorice flavour that Danes love. Moreover,…
Despite the fact, that inflation in Denmark was not as high as in its Nordic neighbours, the Danish snacks market did see significant increases in price which drove growth in values sales and, at the same time, made consumers more price focused when…
Due to high inflation and increased prices, Danish consumers are more intent on seeking value for money. Big international brands have started to play a smaller role in the purchasing patterns of Danish consumers as they switch to less expensive…
Even though Danes love ice cream and consume quite a lot of it, the category has struggled in volume terms in 2022 and 2023 due to rising prices. Rising electricity prices contributed to the increased cost of transporting and storing ice cream…
The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…
The high rate of inflation prevailing in 2022 and 2023 has not had a major negative impact on the chocolate confectionery category in Denmark. Local players have managed to increase their sales and value by increasing prices, while favourable…