Denmark

In 2023, childrenswear continues to see robust growth in value terms, although this is largely driven by inflation and price increases. Inflation has fallen slightly, but it continues to be a hindrance to volume growth, with sales pushed back into…

Overall, apparel and footwear continued to witness positive current value growth in 2023, although as in the previous year much of this growth was driven by inflation and retail price increases. In the face of these higher prices and costs of living,…

Apparel accessories is recovering in 2023, following a noticeable decline in 2022 as consumers shifted away from buying face masks in the post-pandemic era. Whilst retail volume sales remained in decline, apparel accessories reported positive current…

Consumers are becoming more concerned about sustainability, climate impact and animal welfare, as well as health issues, which is leading to a decline in meat consumption on a regular basis and promoting a choice of meat free alternatives. Thanks to…

There are multiple health and wellness claims in soft drinks, including natural and organic; fortified with vitamins and minerals; superfruit and immune system or brain work support; energy boosting and mental health care. These are targeted at a…