Chocolate Confectionery

In 2023, the chocolate confectionery category is set to see a slight recovery after a drop in sales in the previous year. The main reason for the poor performance in 2022 was problems with the supply of products, as well as raw materials for local…

Chocolate confectionery recorded moderate retail volume growth in 2023. While the market increased in impulse sales with the return of children to schools in 2022, growth did not continue in 2023 as young students showed increased interest in impulse…

Chocolate confectionery saw a slowdown in demand in retail volume terms in 2023, thanks to inflationary pressures, which had a negative impact on purchasing power. As a result, consumers had less disposable income to spend on non-essential items,…

Digital marketing has emerged as one of the most effective methods to boost chocolate confectionery sales in Indonesia, amidst a growing number of tech-savvy consumers in the country. One of the main advantages of digital marketing is the ability to…

Chocolate confectionery is set to record positive volume growth in 2023, driven by the ongoing interest in indulgence, while rising inflation rates will drive high, double-digit current value growth. However, despite positive volume sales, levels are…