China

As the Chinese government lifted all COVID-19-related restrictions at the onset of 2023, sales of refrigeration appliances began to recover in light of the opening-up. However, this sudden change had different impacts on sales of freezers and…

Both the volume and the value sales of retail adult incontinence registered a solid rebound in 2023, thanks to the lifting of pandemic restrictions and the resumption of offline activities. With the frequency of going out and travel back to normal,…

Robust growth continued for retail e-commerce in China in 2023, although the rate of current value increase was slower than seen in previous years. Retail sales were driven by strong performances for drinks and tobacco e-commerce, and for home…

Retail in China maintained current value growth in 2023. In early December 2022, the Chinese government announced “New Ten Measures” to optimise COVID-19 prevention, and it cancelled the zero-COVID policy. The whole country saw an end to…

While the Chinese economy is slowly recovering from the COVID-19 pandemic, consumer confidence has not yet been restored. People are struggling in the face of a potential economic downturn and have cut down consumption of consumer goods across all…

The performance of rice, pasta and noodles is expected to show a mixed picture in China in 2023, reflecting changing consumer preferences and market dynamics. Retail volume declines are expected for the main categories, rice and noodles, mainly due…

As full reopening after COVID-19 was seen in the country in 2023, RTD coffee in China recorded single-digit growth in both off-trade volume and current value terms; however, sales remained below the 2021 level. RTD coffee experienced a decline in…

RTD tea in China saw slow off-trade volume growth in 2023, along with a stronger current value increase. Reduced sugar still RTD tea led growth in the category in this year, despite still only capturing a minor share of sales of overall RTD tea…

RTDs in China maintained strong growth in both off-trade volume and current value terms in 2023, with both increasing by double digits, with on-trade sales also rising. Generally, younger consumers of legal purchasing age in China are gradually…

With production of USD967 billion, Asia Pacific was the largest rubber and plastic producer globally in 2020. Regional production of rubber and plastic products remains highly concentrated in China, Japan and South Korea. Over 2021-2030, Asia Pacific…

In 2023, sauces, dips and condiments is set to turn to decline in retail volume and current value terms. This is primarily due to the Chinese government’s lifting of the zero-COVID policy in 2022. With no more lockdown measures in place, consumers’…

Flexible plastic is the dominant pack type for pickled products packaging in China. This is due to flexible plastic packaging offering excellent barrier properties, protecting the pickled products from moisture, oxygen and other external…

Savoury snacks in China is set to see a slowdown in retail current value growth in 2024, even though the growth rate in 2023 was already minimal. Overall economic slowdown in China and increasing uncertainty about the future have driven consumers…

In 2023, self-service restaurants experienced a revival of its growth rate, following the challenges posed by the COVID-19 lockdown the previous year. However, the average spend per transaction continued to decline, which was primarily linked to the…

The Shanghai in China report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Shantou in China report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Shenyang in China report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Shenzhen in China report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Xiaomi, TCL and Oppo are aggressively expanding into overseas markets and enjoy tremendous success. However, these brands tend to be popular with consumers due to their low prices. What can Chinese brands do to shed the negative perception of low…

In 2023, despite the end of the zero-COVID policy, skin care in China did not witness the anticipated strong rebound, but instead experienced a modest recovery in the low single digits in current value terms, with actual value sales remaining lower…

Sleep disorders were already in the spotlight after the outbreak of COVID-19, and demand for sleep aids rose, given the disruption to daily routines, coupled with long screen hours during the lockdowns. However, despite the easing of COVID-19…

Retail volume sales of small cooking appliances are expected to decline by a high single-digit rate in 2023. In the post-pandemic era, demand for small cooking appliances has weakened further, mainly because consumers are cooking less at home. With…

Small local grocers in China includes a broad range of outlet types, from mom-and-pop stores to wet markets. After a year of significant decline in 2022, small local grocers returned to growth in 2023. This was mainly due to the end of COVID-19…

In 2023, e-vapour products in China witnessed an exceptional decline in retail current value sales, marking the lowest level of sales since 2014. This was due to the enforcement of “requirements of the Measures for the Administration of E-cigarettes”…

As consumers’ lives gradually returned to normal in 2023, retail current value sales of snacks experienced a return to growth. However, in 2024, the growth rate for snacks in China is set to slow slightly, becoming almost static, due to the impact of…

In 2023, soft drinks in China maintained low off-trade volume growth, and a stronger current value increase. Meanwhile, although on-trade volume sales of soft drinks continued to decline, it was at a much slower rate, and current value sales saw a…

The PET bottle, which continued to record increasing packaging unit volumes in 2023, remained the dominant pack type across the soft drinks industry in China in this year, with this expected to continue over the forecast period. This is because this…

Following a rebound in 2023, which saw strong double-digit current value growth, spectacles in China is set to return to high single-digit growth in 2024, indicating a return to a more stable growth trajectory. In terms of category performances,…