China

While the COVID-19 pandemic control measures have eased, and logistics and offline consumption have rebounded, it is anticipated that in 2023, both the retail value and volume sales of cheese will continue to experience a double-digit decline. This…

The Chengdu in China report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

As pandemic restrictions were lifted in China at the beginning of 2023, bricks-and-mortar sales have gradually been returning after the 2022 decline due to periodic lockdowns. The apparel and footwear industry, including childrenswear, is therefore…

With the lifting of containment measures, China's cities are experiencing economic recovery. Shenzhen and Guangzhou remain the most economically dynamic cities, while Hefei shows the highest potential for future growth. However, challenges for the…

After peaking in 2024, China’s population will decline up to 2040 as deaths overtake births. Rapid ageing, exacerbated by the legacy of the one child policy, will impact consumer trends and put further pressure on state resources. Urbanisation will…

Ageing, urbanisation and generational shifts shape China's demographic landscape. The number of seniors is projected to witness a substantial increase by 2040 while life expectancy grows and birth rates remain at all-time lows. Being the largest…

Chocolate confectionery in China saw solid retail current value growth in 2023, and this trend is expected to be maintained in 2024. Beyond the traditional formats, chocolate confectionery continues to evolve in terms of textures and tastes. First,…

The Chongqing in China report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, cider/perry in China maintained high growth rates, with total volume and current value growth rates in the double digits. Particularly high growth was seen in the on-trade channel, with growth rates exceeding 20%. The strong growth of…

In 2023, retail volume sales of cigarettes in China maintained negligible growth. Cigarettes in China is strictly regulated by The State Tobacco Monopoly Administration (STMA). In recent years, cigarette production remained relatively stable. With…

Compared with cigarettes, cigars is still a niche category in China, with a relatively low penetration rate. This is primarily because the compact and convenient nature of cigarettes aligns better with consumers’ busy lifestyles and work rhythms.…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Foodservice volume sales of coffee are set to record high single-digit growth in China in 2023. This is mainly due to the complete resumption of foodservice operations in China, as the stringent zero-COVID policy came to an end in late 2022. In…

After experiencing a significant current value decline in 2022, colour cosmetics in China witnessed a double-digit rebound in 2023, although it did not return to the level of sales seen in 2021. With the end of the zero-COVID policy, people’s lives…