China

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

In 2023, retail sales of air care products continued to grow in both volume and value. The annual sales growth rate in 2023 rebounded compared to the pandemic years from 2020 to 2022, although achieving the near double-digit annual sales growth rates…

Fuelled by a significant rise in volume sales of split air conditioners, air treatment products in China is set to return to growth in 2023, after seeing a single-digit decline the year before. However, air purifiers is set to maintain a significant…

Air travel appears to be experiencing robust momentum in China as regulations have moved away from lengthy pandemic-related restrictions of the past three years, benefiting both domestic and international airlines. Ticket prices could remain…

Total volume of alcoholic drinks in China saw a marginal rebound in 2023, shifting from decline in 2022 to a slight single-digit increase in 2023. However, the off-trade channel experienced a slight decrease in volume sales, while the on-trade…

The foodservice channel has seen something of rollercoaster in China in recent years. First came a significant decline in 2020, when COVID-19 first hit the country. This was followed by a strong recovery in 2021, when China seemed to have the…

Even after seeing exceptional current value growth in 2022, it is anticipated that analgesics will continue to experience double-digit growth in 2023. This can primarily be attributed to the substantial increase in COVID-19 cases in China starting…

While many people have adopted a more casual and minimalist approach to their clothing style, their pursuit of aesthetics and individuality remains undiminished. They tend to lean towards using apparel accessories to embellish their simple attire and…

With the end of the zero-COVID policy towards the end of 2022, China’s consumer landscape has undergone a gradual transition back to normalcy. While 2023 experienced a temporary dip in sales of apparel and footwear, influenced by both COVID-19 and…

After a year of significant decline in 2022 due to pandemic restrictions, in 2023 apparel and footwear specialists continued to see a slight fall in current value sales in China, despite the lifting of restrictions. With the end of the pandemic,…

In 2023, sales of consumer appliances and consumer electronics saw solid growth in China, thanks to the end of the pandemic, and the “Old for new”, and “Subsidies for green and energy-saving household appliances” policies. However, despite this, and…

Asian speciality drinks in China continued to see declines in both on-trade and off-trade volume and current value sales in 2023, due to the weak performance of the major product type, fruit vinegar. Fruit vinegar is a traditional beverage that…

This briefing examines how the automotive industry is performing globally and in the largest countries in terms of automotive output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability…

On the one hand, toilet paper has become more prevalent in public spaces in China, including shopping centres, restaurants, hotels, airports and railway stations. This is, in part, a result of the government-led “toilet revolution” which aims to…

Despite a declining birth rate in China impacting the overall market for baby-related products, in 2023 baby and child-specific products exhibited recovery from its 2022 current value decline. This resilience can be attributed to its comparatively…

Despite the lifting of COVID-19 restrictions at the beginning of the year, retail sales of milk formula continued their downward trajectory in current value terms in 2023, amid a further reduction in the national birth rate. While the country…

Flexible plastic remains the preferred pack type in dried baby food packaging in China due to its numerous advantages that align with consumer needs and market demands. This packaging type offers superior barrier properties, ensuring the preservation…

The resurgence of both volume and current value sales of bags and luggage is anticipated in 2023 overall, primarily owing to the relaxation of pandemic constraints and the lifting of restrictions in the early months of the year. As offline activities…

Baked goods is set to return to growth in retail volume and current value terms in 2023. In this year, leavened bread, which is the main category within bread, is set to see mid-single-digit retail current value growth in China, mainly driven by the…

With the easing of pandemic restrictions, there remained heightened attention towards personal care and items such as bath and shower products. However, hoarding habits from the pandemic period led to continued stockpiles of such products, which…

Seeing a partial rebound from decline in 2022, beauty and personal care in China achieved a low single-digit current value growth rate in 2023, but value sales did not return to the level seen in 2021. This was mainly due to the continuation of…

Oral care packaging remained the largest beauty and personal care packaging category in China in 2022 in terms of retail unit volume sales. Squeezable plastic tubes, folding cartons and blister and strip packs are the main packaging formats used in…

In 2023, beer in China saw a slight rebound in total volume sales compared with 2022, mainly driven by the easing of pandemic restrictions and a return to growth in on-trade sales. However, total volume sales were still short of the 2019 figure in…

The Beijing in China report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

Bleach saw low single-digit growth in retail value in 2023, though the growth rate continued fell compared with the previous two years. Bleach saw relatively strong growth during the period 2020-2022 compared to previous years, mainly due to…

Booking in China has seen a rapid shift from offline to online sales, as the country has one of the highest internet penetration rates in the world, and local consumers are accustomed to booking travel online. However, 2023 is set to see a temporary…

In 2023, bottled water in China registered low off-trade volume growth, and slightly higher current value growth. The average unit price of bottled water trended upwards in 2023, as an increasing number of consumers opted for mid-range or even…

In 2023, retail current value sales of breakfast cereals are expected to return to growth after decline in 2022. However, value growth is set to be negligible, and retail volume sales are set to see a slight decline, partly due to the return to…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…