The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.
After experiencing a decline in 2022, fragrances witnessed robust current value growth in China in 2023. Despite the weak rebound in overall beauty and personal care in 2023, fragrances recorded double-digit growth, surpassing the level of sales seen…
After the lifting of the zero-COVID policy and the subsequent relaxation of pandemic-related restrictions at the beginning of 2023, the restoration of logistics and a resurgence in offline consumption was seen. This, in turn, is set to catalyse a…
Retail volume sales of food preparation appliances are set to see a single-digit retail volume decline in 2023. With the end of the zero-COVID policy and the full reopening of businesses, including offline restaurants, as well as other foodservice…
With the lifting of China’s “zero Covid” policies, local consumers have been gradually returning to their regular lifestyles. As they resume normal routines, the time spent at home is decreasing, resulting in declining retail volume sales of fish and…
Value sales of fine wines/champagne and spirits grew by 9% to total CNY829.6 billion in 2023, boosted by consumers’ appetite for experiences and enjoyment after the pandemic. Socialising over a drink with friends remains a priority for many,…
Financial cards and payments in China is set to see a rebound in 2023, following the lifting of COVID-19 restrictions. Consumers have taken the reopening of society as an opportunity to increase their discretionary spending, particularly in the areas…
In the post-pandemic era, while the impact of COVID-19 is gradually waning, the slowdown in China’s macroeconomic environment is influencing the overall consumer landscape. Overall eyewear in China is therefore set to see a slower but solid…
In 2023, eye care in China is set to maintain moderate current value growth. The eyes, being one of the most vital human senses, have always been a focal point of concern, resulting in relatively stable demand for eye care products. Particularly in…
Tourist arrivals in China were seen to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This was an improvement on previous years, when the pandemic prevented people from…
Energy drinks in China registered dynamic off-trade volume and current value growth in 2023, with growth rates exceeding those of most other soft drinks categories. Growth in energy drinks was driven by three main factors. The first was the recovery…
Due to the easing of China’s COVID-19 lockdown policies at the end of 2022, consumer lifestyles are returning to greater levels of normality in 2023, resulting in declining retail volume sales of eggs and a rebound in foodservice volumes, although…
In 2023, overall demand for retail edible oils in China has weakened compared with 2022, with the expected volume and current value declines in this year primarily driven by the resumption of normal activities post-pandemic. Towards the end of 2022…
Retail sales of drinking milk products experienced modest growth in current value terms in 2023, following a decline in the previous year. The latter was primarily due to the impact of the COVID-19 outbreak and the government’s zero-COVID policy,…
Following the lifting of the COVID-19 lockdowns in 2023 and the return to normalcy, offline activities resumed, which is set to lead to a gradual slowdown in the decrease of the total dog population in 2024. However, future projections indicate a…
In 2023, retail value sales of dishwashing products in China, which encompass both automatic dishwashing powders and hand dishwashing liquids, saw moderate growth. There was, however, a slight drop in value sales of hand dishwashing, which was mainly…
In 2022, the COVID-19 pandemic hit China hard, forcing almost all parts of the country into partial or total lockdown on various occasions. As a consumer appliances category relying significantly on professional installation services, dishwashers…
Robust growth momentum was seen for discounters in China in 2023, with increases in both current value terms and in outlet numbers. This was driven by increasing economic uncertainty in the country, which led more Chinese consumers to seek products…
Several years of current value decline were seen in direct selling in China during the pandemic, as the direct selling business model relies heavily on hosting meetings or gatherings to introduce products and recruit new sales personnel, which was…
In 2023, the prevalence of the XBB strain of COVID-19 in China, which typically presents with gastrointestinal discomfort and diarrhoea symptoms, has led to the rising popularity of digestive remedies, with the overall category set to achieve high…
Dietary supplements is expected to register robust growth in China in 2023, after the easing of COVID-19-related restrictions. The surge in COVID-19 cases since the lifting of restrictions in late December 2022 brought health products such a dietary…