The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.
Imaging devices remains in volume declines in 2023. On one hand, the category has gradually recovered from the impacts of chip shortage and supply chain disruptions, as a result of the global pandemic, which have since steadily returned to normal. On…
After experiencing rapid growth in 2021 and 2022, retail current value sales of ice cream in China saw a significant decline in 2023. Several factors contributed to this downturn. Compared with 2022, there were fewer days with high temperatures,…
Despite seeing a halt to the decline in outlet numbers in 2023, hypermarkets continued its long-standing decline in retail current value terms in China in 2023. One driver of the fall in sales is that the channel is under intense competition from…
Amidst heightened awareness amongst Chinese consumers of the adverse effects of excessive sugar consumption, the rise of low sugar and no sugar claims is evident across various product types, particularly staple foods. Within baked goods, traditional…
Chinese consumers are becoming increasingly health-conscious and concerned about the negative health effects of excessive sugar consumption. This has led to the rise of better for you soft drinks, including low and no sugar drinks. This is also being…
Leading up to 2022, the Chinese market exhibited a scarcity of options within dairy free ice cream, with minimal sales activity. However, the landscape underwent a notable transformation in 2022, emerging as a pivotal year, characterised by…
In 2022, there was a noticeable increase in consumer interest in fortified/functional hot drinks, due to the significant health and wellness benefits they offer. These hot drinks provide a convenient way for individuals to incorporate beneficial…
Protein has been regarded as important nutrition for boosting immunity since the emergence of COVID-19 in 2020. This has led to the boom of high protein claims in dairy products and alternatives, and has been driving new product developments with a…
In recent years, there has been a notable surge in health-consciousness amongst Chinese consumers. This positive trend can be attributed, in part, to a concerted effort by the government through its "Three Reduce" campaign, which aims to curtail the…