China

RTD tea in China saw slow off-trade volume growth in 2023, along with a stronger current value increase. Reduced sugar still RTD tea led growth in the category in this year, despite still only capturing a minor share of sales of overall RTD tea…

As full reopening after COVID-19 was seen in the country in 2023, RTD coffee in China recorded single-digit growth in both off-trade volume and current value terms; however, sales remained below the 2021 level. RTD coffee experienced a decline in…

The performance of rice, pasta and noodles is expected to show a mixed picture in China in 2023, reflecting changing consumer preferences and market dynamics. Retail volume declines are expected for the main categories, rice and noodles, mainly due…

While the Chinese economy is slowly recovering from the COVID-19 pandemic, consumer confidence has not yet been restored. People are struggling in the face of a potential economic downturn and have cut down consumption of consumer goods across all…

Retail in China maintained current value growth in 2023. In early December 2022, the Chinese government announced “New Ten Measures” to optimise COVID-19 prevention, and it cancelled the zero-COVID policy. The whole country saw an end to…

Robust growth continued for retail e-commerce in China in 2023, although the rate of current value increase was slower than seen in previous years. Retail sales were driven by strong performances for drinks and tobacco e-commerce, and for home…

Both the volume and the value sales of retail adult incontinence registered a solid rebound in 2023, thanks to the lifting of pandemic restrictions and the resumption of offline activities. With the frequency of going out and travel back to normal,…