China

Since the end of the zero-COVID policy, the consumer environment has been gradually returning to normal, and menswear is anticipated to experience a substantial single-digit rebound in China in 2023, although is not quite expected to revert to its…

Despite the overall economy rebound in 2023 with the lifting of pandemic restrictions and the resumption of offline activities, menstrual care continued its stable growth in 2023 as it is a very mature category in China with a high penetration rate…

After a year of notable current value decline in 2022, men’s grooming saw only low growth in China in 2023, with sales remaining well below the 2021 level. Men’s fragrances saw the strongest growth from a low base, while due to the stable demand for…

In 2023, both the retail unit price and retail volume sales of meat have been experiencing declines in China. The primary reason for the decrease in retail volumes is the gradual return to normalcy in consumers' lives. The cancellation of China’s…

Flexible plastic is the most widely used pack type in meals and soups packaging in China. This is due to this packaging type being lightweight and durable, making it easy to transport and store, which is particularly important for busy urban…

Meals and soups is set to see a noticeable slowdown in its retail current value growth rate in 2023 compared with 2022, and is expected to turn to retail volume decline. The primary reason for this is the removal of the zero-COVID policy, which has…

After a year of notable decline in 2022, mass beauty and personal care returned to low current value growth in China in 2023, although sales were unable to reach the 2021 level. The largest category in the mass segment remained mass skin care. For…

Retail value sales of luxury goods in China grew by 6% in 2023 in current terms, to stand at CNY3 trillion. Growth in sales was fuelled by several factors during the post-lockdown period. One significant driver was a desire amongst affluent consumers…

Mid-market hotels continue to gain share as consumers trade up in terms of spending on accommodation, such as moving away from unrated or budget to mid-market options. This is being driven by increasing awareness of health and safety accelerated by…

In 2023, limited-service restaurants in China saw a robust recovery in terms of both value sales and volume transactions, benefiting from the relatively low base of 2022, when consumer foodservice establishments were considerably impacted by…