The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.
Since the end of the zero-COVID policy, the consumer environment has been gradually returning to normal, and menswear is anticipated to experience a substantial single-digit rebound in China in 2023, although is not quite expected to revert to its…
The massive lockdowns and widespread COVID-19 infections in 2022 weighed down sales of sportswear in China, which registered a slight current value decline in this year. Nevertheless, outdoor apparel and footwear kept outperforming the overall…
With the end to the zero-COVID policy in the country, and the return to a more normal consumer environment, womenswear is expected to experience a substantial single-digit current value rebound in China in 2023, drawing close to the level of sales…
Baked goods is set to return to growth in retail volume and current value terms in 2023. In this year, leavened bread, which is the main category within bread, is set to see mid-single-digit retail current value growth in China, mainly driven by the…
In 2023, retail current value sales of breakfast cereals are expected to return to growth after decline in 2022. However, value growth is set to be negligible, and retail volume sales are set to see a slight decline, partly due to the return to…
Consumer credit is set to see a moderate rebound in 2023, following subdued demand in 2022, affected by the pandemic. The pick-up in consumer credit growth has largely been due to rises in home and card lending, reflecting some improvement in…
Demand for consumer lending is set to see a moderate rebound in 2023, as the pandemic has eased, and consumer spending has returned, especially on services and in other discretionary categories. However, growth in consumer lending in China is…
The number of credit cards in circulation and credit card current value transactions are expected to increase in 2023, mainly driven by further improvements in mobility and economic conditions after COVID-19 restrictions were lifted at the end of…
In 2023, debit card spending is expected to see year-on-year growth both in terms of payment transactions and payment values, derived from pent-up demand over the last three years, which has been released in this year. Many consumers have taken the…
Financial cards and payments in China is set to see a rebound in 2023, following the lifting of COVID-19 restrictions. Consumers have taken the reopening of society as an opportunity to increase their discretionary spending, particularly in the areas…
As of July 2023, 10 pre-paid card issuers had had their payment clearing license revoked, according to PBOC (People’s Bank of China). In fact, the majority of these issuers voluntarily cancelled their licenses, affected by stringent government…
Processed fruit and vegetables is set to see dynamic retail volume and current value growth in China in 2023, with shelf stable fruit remaining the dominant category and driving growth. At the beginning of 2023, with COVID-19 lockdown restrictions…
In 2023, similar retail volume and current value growth rates are expected for processed meat, seafood and alternatives to meat compared with 2021, after seeing a stronger performance in 2022. COVID-19 restrictions were lifted from the beginning of…
The performance of rice, pasta and noodles is expected to show a mixed picture in China in 2023, reflecting changing consumer preferences and market dynamics. Retail volume declines are expected for the main categories, rice and noodles, mainly due…
Pandemic restrictions were lifted in China at the beginning of 2023; thus, production, logistics, and product availability have gradually resumed in staple foods. However, after a year of exceptional growth in 2022, retail volume sales are set to…
In 2023, overall cooking ingredients and meals is expected to see retail volume and current value declines. This is primarily due to the Chinese government’s removal of the zero-COVID policy at the end of 2022. With no more lockdown measures in…
In 2023, overall demand for retail edible oils in China has weakened compared with 2022, with the expected volume and current value declines in this year primarily driven by the resumption of normal activities post-pandemic. Towards the end of 2022…
Meals and soups is set to see a noticeable slowdown in its retail current value growth rate in 2023 compared with 2022, and is expected to turn to retail volume decline. The primary reason for this is the removal of the zero-COVID policy, which has…
In 2023, sauces, dips and condiments is set to turn to decline in retail volume and current value terms. This is primarily due to the Chinese government’s lifting of the zero-COVID policy in 2022. With no more lockdown measures in place, consumers’…
In 2022, due to the COVID-19 pandemic and the corresponding lockdown measures, which affected consumers’ in-store shopping, and led to disruptions in product transportation for e-commerce platforms, sweet spreads experienced retail volume and current…