China

After the lifting of the zero-COVID policy and the subsequent relaxation of pandemic-related restrictions at the beginning of 2023, the restoration of logistics and a resurgence in offline consumption was seen. This, in turn, is set to catalyse a…

As pandemic restrictions were lifted in China at the beginning of 2023, bricks-and-mortar sales have gradually been returning after the 2022 decline due to periodic lockdowns. The apparel and footwear industry, including childrenswear, is therefore…

With the end of the zero-COVID policy towards the end of 2022, China’s consumer landscape has undergone a gradual transition back to normalcy. While 2023 experienced a temporary dip in sales of apparel and footwear, influenced by both COVID-19 and…

While many people have adopted a more casual and minimalist approach to their clothing style, their pursuit of aesthetics and individuality remains undiminished. They tend to lean towards using apparel accessories to embellish their simple attire and…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Amidst heightened awareness amongst Chinese consumers of the adverse effects of excessive sugar consumption, the rise of low sugar and no sugar claims is evident across various product types, particularly staple foods. Within baked goods, traditional…

Chinese consumers are becoming increasingly health-conscious and concerned about the negative health effects of excessive sugar consumption. This has led to the rise of better for you soft drinks, including low and no sugar drinks. This is also being…

Leading up to 2022, the Chinese market exhibited a scarcity of options within dairy free ice cream, with minimal sales activity. However, the landscape underwent a notable transformation in 2022, emerging as a pivotal year, characterised by…

In 2022, there was a noticeable increase in consumer interest in fortified/functional hot drinks, due to the significant health and wellness benefits they offer. These hot drinks provide a convenient way for individuals to incorporate beneficial…

Protein has been regarded as important nutrition for boosting immunity since the emergence of COVID-19 in 2020. This has led to the boom of high protein claims in dairy products and alternatives, and has been driving new product developments with a…

In recent years, there has been a notable surge in health-consciousness amongst Chinese consumers. This positive trend can be attributed, in part, to a concerted effort by the government through its "Three Reduce" campaign, which aims to curtail the…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Value sales of premium and luxury cars rose by 4% to total CNY1.7 trillion in 2023, due to demand from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the degree of demand that…

Personal luxury retail value sales grew by 15% in 2023 to amount to CNY413.1 billion, thanks to growth recorded by leading brand providers such as LVMH Fashion (Shanghai) Trading Co Ltd, Richemont SA, Cie Financière, and LVMH Moët Hennessy Louis…

Retail value sales of luxury goods in China grew by 6% in 2023 in current terms, to stand at CNY3 trillion. Growth in sales was fuelled by several factors during the post-lockdown period. One significant driver was a desire amongst affluent consumers…

Value sales of fine wines/champagne and spirits grew by 9% to total CNY829.6 billion in 2023, boosted by consumers’ appetite for experiences and enjoyment after the pandemic. Socialising over a drink with friends remains a priority for many,…

Tourist arrivals in China were seen to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This was an improvement on previous years, when the pandemic prevented people from…

Retail sales of yoghurt declined for the fourth successive year in current value terms in 2023, due in part to consumers' increasing health concerns. Consumers perceive yoghurt to contain a high amount of sugar, as well as preservatives and other…

Being a mature product, soy drinks registered fairly modest growth in retail current value terms in 2023. This was driven primarily by price adjustments made by leading players such as Zuming and Vitasoy, due to rising costs of soybeans and labour,…

Other dairy products saw modest growth in current value terms in 202, continuing the trend of the previous year. Within this. cream stood out as the strongest performer, primarily because it is commonly used in home baking, making it more frequently…