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China

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

Country Report

Meals and Soups in China

Nov 2023

Meals and soups is set to see a noticeable slowdown in its retail current value growth rate in 2023 compared with 2022, and is expected to turn to retail volume decline. The primary reason for this is the removal of the zero-COVID policy, which has…

USD 990
Country Report

Edible Oils in China

Nov 2023

In 2023, overall demand for retail edible oils in China has weakened compared with 2022, with the expected volume and current value declines in this year primarily driven by the resumption of normal activities post-pandemic. Towards the end of 2022…

USD 1,195
Country Report

Cooking Ingredients and Meals in China

Nov 2023

In 2023, overall cooking ingredients and meals is expected to see retail volume and current value declines. This is primarily due to the Chinese government’s removal of the zero-COVID policy at the end of 2022. With no more lockdown measures in…

USD 2,450
Country Report

Staple Foods in China

Nov 2023

Pandemic restrictions were lifted in China at the beginning of 2023; thus, production, logistics, and product availability have gradually resumed in staple foods. However, after a year of exceptional growth in 2022, retail volume sales are set to…

USD 2,450
Country Report

Rice, Pasta and Noodles in China

Nov 2023

The performance of rice, pasta and noodles is expected to show a mixed picture in China in 2023, reflecting changing consumer preferences and market dynamics. Retail volume declines are expected for the main categories, rice and noodles, mainly due…

USD 1,195
Country Report

Processed Meat, Seafood and Alternatives To Meat in China

Nov 2023

In 2023, similar retail volume and current value growth rates are expected for processed meat, seafood and alternatives to meat compared with 2021, after seeing a stronger performance in 2022. COVID-19 restrictions were lifted from the beginning of…

USD 1,195
Country Report

Processed Fruit and Vegetables in China

Nov 2023

Processed fruit and vegetables is set to see dynamic retail volume and current value growth in China in 2023, with shelf stable fruit remaining the dominant category and driving growth. At the beginning of 2023, with COVID-19 lockdown restrictions…

USD 1,195
Country Report

Pre-Paid Cards in China

Nov 2023

As of July 2023, 10 pre-paid card issuers had had their payment clearing license revoked, according to PBOC (People’s Bank of China). In fact, the majority of these issuers voluntarily cancelled their licenses, affected by stringent government…

USD 1,195
Country Report

Financial Cards and Payments in China

Nov 2023

Financial cards and payments in China is set to see a rebound in 2023, following the lifting of COVID-19 restrictions. Consumers have taken the reopening of society as an opportunity to increase their discretionary spending, particularly in the areas…

USD 2,100
Country Report

Debit Cards in China

Nov 2023

In 2023, debit card spending is expected to see year-on-year growth both in terms of payment transactions and payment values, derived from pent-up demand over the last three years, which has been released in this year. Many consumers have taken the…

USD 1,195
Country Report

Credit Cards in China

Nov 2023

The number of credit cards in circulation and credit card current value transactions are expected to increase in 2023, mainly driven by further improvements in mobility and economic conditions after COVID-19 restrictions were lifted at the end of…

USD 1,195
Country Report

Consumer Lending in China

Nov 2023

Demand for consumer lending is set to see a moderate rebound in 2023, as the pandemic has eased, and consumer spending has returned, especially on services and in other discretionary categories. However, growth in consumer lending in China is…

USD 2,100
Country Report

Consumer Credit in China

Nov 2023

Consumer credit is set to see a moderate rebound in 2023, following subdued demand in 2022, affected by the pandemic. The pick-up in consumer credit growth has largely been due to rises in home and card lending, reflecting some improvement in…

USD 1,195
Country Report

Breakfast Cereals in China

Nov 2023

In 2023, retail current value sales of breakfast cereals are expected to return to growth after decline in 2022. However, value growth is set to be negligible, and retail volume sales are set to see a slight decline, partly due to the return to…

USD 1,195
Country Report

Baked Goods in China

Nov 2023

Baked goods is set to return to growth in retail volume and current value terms in 2023. In this year, leavened bread, which is the main category within bread, is set to see mid-single-digit retail current value growth in China, mainly driven by the…

USD 1,195
Country Report

Womenswear in China

Nov 2023

With the end to the zero-COVID policy in the country, and the return to a more normal consumer environment, womenswear is expected to experience a substantial single-digit current value rebound in China in 2023, drawing close to the level of sales…

USD 1,195
Country Report

Sportswear in China

Nov 2023

The massive lockdowns and widespread COVID-19 infections in 2022 weighed down sales of sportswear in China, which registered a slight current value decline in this year. Nevertheless, outdoor apparel and footwear kept outperforming the overall…

USD 1,195
Country Report

Menswear in China

Nov 2023

Since the end of the zero-COVID policy, the consumer environment has been gradually returning to normal, and menswear is anticipated to experience a substantial single-digit rebound in China in 2023, although is not quite expected to revert to its…

USD 1,195
Country Report

Jeans in China

Nov 2023

Thanks to the end of the zero-COVID policy and the resurgence of retro fashion, jeans is set to experience significant high single-digit current value growth in 2023. The popularity of the retro trend has not only favoured denim jeans, but has also…

USD 1,195
Country Report

Hosiery in China

Nov 2023

Despite the downturn in retail current value sales in 2022, which can be attributed to the impact of pandemic-induced restrictions, the alleviation of such measures in 2023 is poised to herald a resurgence for hosiery, culminating in a notable…

USD 1,195
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