China

In 2023, beer in China saw a slight rebound in total volume sales compared with 2022, mainly driven by the easing of pandemic restrictions and a return to growth in on-trade sales. However, total volume sales were still short of the 2019 figure in…

Total volume of alcoholic drinks in China saw a marginal rebound in 2023, shifting from decline in 2022 to a slight single-digit increase in 2023. However, the off-trade channel experienced a slight decrease in volume sales, while the on-trade…

Tobacco in China saw a fairly stable performance in 2023, with volume sales increasing marginally across all categories except e-vapour products. Cigarettes continued to see slow increases in both retail volume and current value sales, driven by…

In 2023, e-vapour products in China witnessed an exceptional decline in retail current value sales, marking the lowest level of sales since 2014. This was due to the enforcement of “requirements of the Measures for the Administration of E-cigarettes”…

Compared with cigarettes, cigars is still a niche category in China, with a relatively low penetration rate. This is primarily because the compact and convenient nature of cigarettes aligns better with consumers’ busy lifestyles and work rhythms.…