China

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

Country Report

Dishwashing in China

Feb 2024

In 2023, retail value sales of dishwashing products in China, which encompass both automatic dishwashing powders and hand dishwashing liquids, saw moderate growth. There was, however, a slight drop in value sales of hand dishwashing, which was mainly…

USD 1,195
Country Report

Bleach in China

Feb 2024

Bleach saw low single-digit growth in retail value in 2023, though the growth rate continued fell compared with the previous two years. Bleach saw relatively strong growth during the period 2020-2022 compared to previous years, mainly due to…

USD 1,195
Country Report

Air Care in China

Feb 2024

In 2023, retail sales of air care products continued to grow in both volume and value. The annual sales growth rate in 2023 rebounded compared to the pandemic years from 2020 to 2022, although achieving the near double-digit annual sales growth rates…

USD 1,195
Country Report

Street Stalls/Kiosks in China

Feb 2024

Street stalls/kiosks benefited from the normalisation of consumers’ daily routine outside of the home in 2023, with chained tea street stalls leading the surge. While other formats of street stalls/kiosks, such as those offering braised snacks, fried…

USD 1,195
Country Report

Self-Service Cafeterias in China

Feb 2024

In 2023, self-service restaurants experienced a revival of its growth rate, following the challenges posed by the COVID-19 lockdown the previous year. However, the average spend per transaction continued to decline, which was primarily linked to the…

USD 1,195
Country Report

Limited-Service Restaurants in China

Feb 2024

In 2023, limited-service restaurants in China saw a robust recovery in terms of both value sales and volume transactions, benefiting from the relatively low base of 2022, when consumer foodservice establishments were considerably impacted by…

USD 1,195
Country Report

Full-Service Restaurants in China

Feb 2024

In 2023, full-service restaurants rebounded from the COVID-19 lockdowns experienced in 2022. However, there was a decline in the spend per transaction during the year, which can primarily be attributed to the overall economic downturn. The…

USD 1,195
Country Report

Consumer Foodservice in China

Feb 2024

In 2023, consumer foodservice in China saw a robust recovery in terms of value sales and transaction volumes, benefiting from the relatively low base of 2022, when consumer foodservice outlets were severely negatively impacted by prolonged periods of…

USD 2,450
Country Report

Consumer Foodservice By Location in China

Feb 2024

In the context of foodservice by location in 2023, there was a noticeable increase in the proportion of dining within retail, travel, leisure, and lodging locations compared with 2022. The primary reason for this shift was the impact of COVID-related…

USD 1,195
Country Report

Cafés/Bars in China

Feb 2024

In 2022, due to the resurgence of COVID-19 and the implementation of lockdowns, offline businesses were severely impacted, leading to a significant reduction in traffic and a high-single-digit decline in retail value sales of cafés/bars. Nonetheless,…

USD 1,195
Country Report

Packaging Industry in China

Feb 2024

Packaging in China is undergoing notable shifts across various industries, driven by consumer preferences, environmental concerns and innovative design approaches. In alcoholic drinks, metal packaging, particularly metal beer bottles, has been…

USD 2,450
Country Report

Writing Instruments in China

Jan 2024

With the lifting of COVID-19 restrictions and the normalisation of offline classes, the supressed demand for writing instruments amongst students was released in 2023, when stores selling stationery reopened offline. However, online schooling during…

USD 1,100
Country Report

Traditional and Connected Watches in China

Jan 2024

In 2023, following the post-COVID-19 reopening, traditional and connected watches in China began to gradually recover, particularly after travel and health restrictions were lifted. After seeing a strong decline in 2022, the category is set to see…

USD 1,100
Country Report

Personal Accessories in China

Jan 2024

With the end of the zero-COVID policy, personal accessories, which experienced a contraction in 2022 in both retail volume and current value terms, is set to exhibit robust signs of recovery in 2023 overall. This resurgence has notably been driven by…

USD 1,210
Country Report

Jewellery in China

Jan 2024

Following the end of the zero-COVID policy, sales of jewellery, which remained stagnant in 2022, have witnessed a resurgence in 2023, with double-digit current value growth expected in the year overall. The increasing prevalence of social activities,…

USD 1,100
Country Report

Bags and Luggage in China

Jan 2024

The resurgence of both volume and current value sales of bags and luggage is anticipated in 2023 overall, primarily owing to the relaxation of pandemic constraints and the lifting of restrictions in the early months of the year. As offline activities…

USD 1,100
Country Report

Vegetables in China

Dec 2023

In 2022, the distribution of vegetables was adversely affected by the ongoing impact of pandemic-related restrictions in China, resulting in disruptions to various purchasing channels, including foodservice and institutional establishments, and…

USD 1,195
Country Report

Sugar and Sweeteners in China

Dec 2023

In 2023, the performance of sugar and sweeteners, like other fresh food categories, is being influenced by the post-pandemic scenario, leading to reduced home consumption and an increase in foodservice volumes, with the latter driving overall demand.…

USD 1,195
Country Report

Starchy Roots in China

Dec 2023

In 2023, as local consumers return to more normal lifestyles, total volume sales of starchy roots are starting to recover from the previous year’s disruptions when pandemic-related restrictions in China were still in place, which negatively impacted…

USD 1,195
Country Report

Pulses in China

Dec 2023

In 2022, total volume sales of pulses declined due to disrupted logistics caused by the ongoing impact of the pandemic in China and shortened operating hours for physical foodservice establishments, with this channel holding considerable share of…

USD 1,195
Country Report

Nuts in China

Dec 2023

Overall demand for nuts in 2023 remains fairly stable and above pre-pandemic levels across all three channels. While retail drives overall demand for nuts in China, foodservice is the more dynamic performer in 2023 as it has strongly rebounded from…

USD 1,195
Country Report

Meat in China

Dec 2023

In 2023, both the retail unit price and retail volume sales of meat have been experiencing declines in China. The primary reason for the decrease in retail volumes is the gradual return to normalcy in consumers' lives. The cancellation of China’s…

USD 1,195
Country Report

Fruits in China

Dec 2023

In 2022, fruit prices experienced significant growth, due to rising transportation costs and reduced output, while the weather was also not favourable for fruits towards the end of the review period due to cold and rainy weather in the spring and…

USD 1,195
Country Report

Fresh Food in China

Dec 2023

Following the lifting of China’s “zero Covid” policies, local consumers are gradually returning to their pre-pandemic lifestyles in 2023. As they resume their normal routines, the time spent at home is declining, resulting in retail volume drops for…

USD 2,450
Country Report

Fish and Seafood in China

Dec 2023

With the lifting of China’s “zero Covid” policies, local consumers have been gradually returning to their regular lifestyles. As they resume normal routines, the time spent at home is decreasing, resulting in declining retail volume sales of fish and…

USD 1,195
Country Report

Eggs in China

Dec 2023

Due to the easing of China’s COVID-19 lockdown policies at the end of 2022, consumer lifestyles are returning to greater levels of normality in 2023, resulting in declining retail volume sales of eggs and a rebound in foodservice volumes, although…

USD 1,195
Country Report

Sustainability in China

Dec 2023

The majority of Chinese consumers try to positively impact the planet, leading to a rise in Meat Avoidance, with most of these consumers willing to pay more for sustainable products. As such, the largest industry of Dairy Products and Alternatives is…

USD 2,300
Country Report

Vacuum Cleaners in China

Nov 2023

In 2022, vacuum cleaners experienced disruption, with retail volume sales experiencing a decline. This was primarily due to the resurgence of COVID-19, which had a negative impact on production and delivery. However, following the end of the pandemic…

USD 1,195
Country Report

Small Cooking Appliances in China

Nov 2023

Retail volume sales of small cooking appliances are expected to decline by a high single-digit rate in 2023. In the post-pandemic era, demand for small cooking appliances has weakened further, mainly because consumers are cooking less at home. With…

USD 1,195
Country Report

Refrigeration Appliances in China

Nov 2023

As the Chinese government lifted all COVID-19-related restrictions at the onset of 2023, sales of refrigeration appliances began to recover in light of the opening-up. However, this sudden change had different impacts on sales of freezers and…

USD 1,195
Country Report

Personal Care Appliances in China

Nov 2023

Retail volume sales of personal care appliances are set to rebound slightly in 2023, after seeing a couple of years of decline, thanks to the increasing demand for personal care post-pandemic. As all pandemic restrictions were lifted at the end of…

USD 1,195
Country Report

Microwaves in China

Nov 2023

Similar to small cooking appliances, microwaves is expected to have another tough year in China in 2023, with a projected single-digit decline in volume sales, which are set to fall below 10 million units. On the one hand, demand for cooking…

USD 1,195
Country Report

Large Cooking Appliances in China

Nov 2023

Entering 2023, the easing of COVID-19 restrictions boosted consumer confidence instantly, as people were able to travel with peace of mind, without the fear of being put into arbitrary lockdowns. However, the prospects for the housing market have…

USD 1,195
Country Report

Home Laundry Appliances in China

Nov 2023

Overall, home laundry appliances is set to experience another year of single-digit retail volume decline in 2023, driven by the sluggish performance of the leading category in terms of volume sales, automatic washing machines, as well as…

USD 1,195
Country Report

Food Preparation Appliances in China

Nov 2023

Retail volume sales of food preparation appliances are set to see a single-digit retail volume decline in 2023. With the end of the zero-COVID policy and the full reopening of businesses, including offline restaurants, as well as other foodservice…

USD 1,195
Country Report

Dishwashers in China

Nov 2023

In 2022, the COVID-19 pandemic hit China hard, forcing almost all parts of the country into partial or total lockdown on various occasions. As a consumer appliances category relying significantly on professional installation services, dishwashers…

USD 1,195
Country Report

Consumer Appliances in China

Nov 2023

2022 witnessed a mid-single-digit decline in retail volume sales of consumer appliances due to the resurgence of COVID-19, and it is expected that the retail volume decline will continue, although at a slower rate, in 2023. 2023 has seen consumer…

USD 2,750
Country Report

Air Treatment Products in China

Nov 2023

Fuelled by a significant rise in volume sales of split air conditioners, air treatment products in China is set to return to growth in 2023, after seeing a single-digit decline the year before. However, air purifiers is set to maintain a significant…

USD 1,195
Country Report

Sweet Spreads in China

Nov 2023

In 2022, due to the COVID-19 pandemic and the corresponding lockdown measures, which affected consumers’ in-store shopping, and led to disruptions in product transportation for e-commerce platforms, sweet spreads experienced retail volume and current…

USD 1,195
Country Report

Sauces, Dips and Condiments in China

Nov 2023

In 2023, sauces, dips and condiments is set to turn to decline in retail volume and current value terms. This is primarily due to the Chinese government’s lifting of the zero-COVID policy in 2022. With no more lockdown measures in place, consumers’…

USD 1,100
Country Report

Meals and Soups in China

Nov 2023

Meals and soups is set to see a noticeable slowdown in its retail current value growth rate in 2023 compared with 2022, and is expected to turn to retail volume decline. The primary reason for this is the removal of the zero-COVID policy, which has…

USD 1,100
Country Report

Edible Oils in China

Nov 2023

In 2023, overall demand for retail edible oils in China has weakened compared with 2022, with the expected volume and current value declines in this year primarily driven by the resumption of normal activities post-pandemic. Towards the end of 2022…

USD 1,195
Country Report

Cooking Ingredients and Meals in China

Nov 2023

In 2023, overall cooking ingredients and meals is expected to see retail volume and current value declines. This is primarily due to the Chinese government’s removal of the zero-COVID policy at the end of 2022. With no more lockdown measures in…

USD 2,450
Country Report

Staple Foods in China

Nov 2023

Pandemic restrictions were lifted in China at the beginning of 2023; thus, production, logistics, and product availability have gradually resumed in staple foods. However, after a year of exceptional growth in 2022, retail volume sales are set to…

USD 2,450
Country Report

Rice, Pasta and Noodles in China

Nov 2023

The performance of rice, pasta and noodles is expected to show a mixed picture in China in 2023, reflecting changing consumer preferences and market dynamics. Retail volume declines are expected for the main categories, rice and noodles, mainly due…

USD 1,195
Country Report

Processed Meat, Seafood and Alternatives To Meat in China

Nov 2023

In 2023, similar retail volume and current value growth rates are expected for processed meat, seafood and alternatives to meat compared with 2021, after seeing a stronger performance in 2022. COVID-19 restrictions were lifted from the beginning of…

USD 1,195
Country Report

Processed Fruit and Vegetables in China

Nov 2023

Processed fruit and vegetables is set to see dynamic retail volume and current value growth in China in 2023, with shelf stable fruit remaining the dominant category and driving growth. At the beginning of 2023, with COVID-19 lockdown restrictions…

USD 1,195
Country Report

Pre-Paid Cards in China

Nov 2023

As of July 2023, 10 pre-paid card issuers had had their payment clearing license revoked, according to PBOC (People’s Bank of China). In fact, the majority of these issuers voluntarily cancelled their licenses, affected by stringent government…

USD 1,195
Country Report

Financial Cards and Payments in China

Nov 2023

Financial cards and payments in China is set to see a rebound in 2023, following the lifting of COVID-19 restrictions. Consumers have taken the reopening of society as an opportunity to increase their discretionary spending, particularly in the areas…

USD 2,300
Country Report

Debit Cards in China

Nov 2023

In 2023, debit card spending is expected to see year-on-year growth both in terms of payment transactions and payment values, derived from pent-up demand over the last three years, which has been released in this year. Many consumers have taken the…

USD 1,195
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