China

Afte a year of decline in 2022 during the pandemic restrictions, sugar confectionery in China returned to retail current value growth in 2023, and this trend is set to be maintained in 2024. With increasing consumer health consciousness…

As consumers’ lives gradually returned to normal in 2023, retail current value sales of snacks experienced a return to growth. However, in 2024, the growth rate for snacks in China is set to slow slightly, becoming almost static, due to the impact of…

Savoury snacks in China is set to see a slowdown in retail current value growth in 2024, even though the growth rate in 2023 was already minimal. Overall economic slowdown in China and increasing uncertainty about the future have driven consumers…

After experiencing rapid growth in 2021 and 2022, retail current value sales of ice cream in China saw a significant decline in 2023. Several factors contributed to this downturn. Compared with 2022, there were fewer days with high temperatures,…

After a year of strong retail current value decline in 2022, gum in China returned to growth in 2023, and recovery is expected to continue in 2024. Both chewing gum and bubble gum saw the same trend of decline followed by rebound. However, the upward…

Chocolate confectionery in China saw solid retail current value growth in 2023, and this trend is expected to be maintained in 2024. Beyond the traditional formats, chocolate confectionery continues to evolve in terms of textures and tastes. First,…

In 2023, wine in China experienced declines in both total volume and total current value terms, with overall sales and revenue showing low single-digit decreases. Chinese consumers’ willingness to purchase and consume wine has decreased. In China,…

Spirits in China showed different trends in total volume and total current value terms in 2023. Total volume sales declined both off-trade and on-trade, primarily due to the continued decrease in sales of Chinese spirits. Although the lifting of…

RTDs in China maintained strong growth in both off-trade volume and current value terms in 2023, with both increasing by double digits, with on-trade sales also rising. Generally, younger consumers of legal purchasing age in China are gradually…

In 2023, cider/perry in China maintained high growth rates, with total volume and current value growth rates in the double digits. Particularly high growth was seen in the on-trade channel, with growth rates exceeding 20%. The strong growth of…