The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.
After the lifting of the zero-COVID policy and the subsequent relaxation of pandemic-related restrictions at the beginning of 2023, the restoration of logistics and a resurgence in offline consumption was seen. This, in turn, is set to catalyse a…
As pandemic restrictions were lifted in China at the beginning of 2023, bricks-and-mortar sales have gradually been returning after the 2022 decline due to periodic lockdowns. The apparel and footwear industry, including childrenswear, is therefore…
With the end of the zero-COVID policy towards the end of 2022, China’s consumer landscape has undergone a gradual transition back to normalcy. While 2023 experienced a temporary dip in sales of apparel and footwear, influenced by both COVID-19 and…
While many people have adopted a more casual and minimalist approach to their clothing style, their pursuit of aesthetics and individuality remains undiminished. They tend to lean towards using apparel accessories to embellish their simple attire and…
Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…
Amidst heightened awareness amongst Chinese consumers of the adverse effects of excessive sugar consumption, the rise of low sugar and no sugar claims is evident across various product types, particularly staple foods. Within baked goods, traditional…
Chinese consumers are becoming increasingly health-conscious and concerned about the negative health effects of excessive sugar consumption. This has led to the rise of better for you soft drinks, including low and no sugar drinks. This is also being…
Leading up to 2022, the Chinese market exhibited a scarcity of options within dairy free ice cream, with minimal sales activity. However, the landscape underwent a notable transformation in 2022, emerging as a pivotal year, characterised by…
In 2022, there was a noticeable increase in consumer interest in fortified/functional hot drinks, due to the significant health and wellness benefits they offer. These hot drinks provide a convenient way for individuals to incorporate beneficial…
Protein has been regarded as important nutrition for boosting immunity since the emergence of COVID-19 in 2020. This has led to the boom of high protein claims in dairy products and alternatives, and has been driving new product developments with a…