China

Retail sales of drinking milk products experienced modest growth in current value terms in 2023, following a decline in the previous year. The latter was primarily due to the impact of the COVID-19 outbreak and the government’s zero-COVID policy,…

Retail sales of dairy products and alternatives experienced a fairly static performance in current value terms in 2023, following the more significant decline of the previous year. This latter was predominantly due to disruptions caused by the…

While the COVID-19 pandemic control measures have eased, and logistics and offline consumption have rebounded, it is anticipated that in 2023, both the retail value and volume sales of cheese will continue to experience a double-digit decline. This…

Retail sales of butter saw accelerated growth in current value terms in 2023. Growth was boosted by the lifting of pandemic-related measures, which saw a revival in offline consumption, combined with an enhanced consumer awareness of Western cuisine.…

Despite the lifting of COVID-19 restrictions at the beginning of the year, retail sales of milk formula continued their downward trajectory in current value terms in 2023, amid a further reduction in the national birth rate. While the country…

China has been investing significantly in its healthcare infrastructure, including hospitals and clinics, which has been positively impacting the demand for medical supplies, including wound care products. In 2023 overall, an intriguing phenomenon is…

Despite the lifting of COVID-19 restrictions at the end of 2022, in 2023 consumers have not fully emerged from the shadow of COVID-19. Lingering health concerns and illness have led to an increased focus on health and immunity. This heightened…

Vitamins enjoyed a surge in demand throughout the COVID-19 wave which started after the lifting of COVID-19 restrictions in December 2022, and lasted during the first half of 2023. Products with the purpose of immune support, such as vitamin C, which…

As individuals are adapting to the new normal as restrictions have been lifted, and are seeking to regain a sense of normalcy, the return to outdoor activities and sports engagements has become a prevailing trend in 2023. This shift holds promising…

Sleep disorders were already in the spotlight after the outbreak of COVID-19, and demand for sleep aids rose, given the disruption to daily routines, coupled with long screen hours during the lockdowns. However, despite the easing of COVID-19…

Notwithstanding the decline in the birth rate and the contraction in the infant population, which has had a direct negative impact on categories such as milk formula, it has not depressed demand for upgraded consumption in paediatric consumer health.…

The resumption of offline activities and offline traffic is bringing back the buzz for nurturing products (also known as “yang sheng”), a major component of herbal/traditional dietary supplements. COVID-19 restrictions weighed down sales of…

In 2023, eye care in China is set to maintain moderate current value growth. The eyes, being one of the most vital human senses, have always been a focal point of concern, resulting in relatively stable demand for eye care products. Particularly in…

In 2023, the prevalence of the XBB strain of COVID-19 in China, which typically presents with gastrointestinal discomfort and diarrhoea symptoms, has led to the rising popularity of digestive remedies, with the overall category set to achieve high…

Dietary supplements is expected to register robust growth in China in 2023, after the easing of COVID-19-related restrictions. The surge in COVID-19 cases since the lifting of restrictions in late December 2022 brought health products such a dietary…

In the wake of the pandemic, marked by an increased emphasis on holistic health, skin health has experienced a robust resurgence in 2023. Forecasts indicate that dermatologicals is poised to achieve steady mid-single-digit current value growth in…

Even though cough, cold and allergy (hay fever) remedies recorded over 40% current value growth in 2022, it is anticipated that the category will continue to achieve high single-digit growth in 2023. Starting from late 2022, the end of the zero-COVID…

Consumer health in China recorded high single-digit current value growth in 2022, mainly due to the COVID-19-related sales surge for OTC products, and this growth trend is set to continue in 2023, mainly due to rising health awareness. In terms of…

Even after seeing exceptional current value growth in 2022, it is anticipated that analgesics will continue to experience double-digit growth in 2023. This can primarily be attributed to the substantial increase in COVID-19 cases in China starting…

Travel sales in China are set to strongly rebound in 2023, following the lifting of COVID-19 restrictions in the country and the reopening of the border to inbound arrivals. In terms of domestic tourism, volume is predicted to recover faster than…