Market research on the staple foods industry. Standardised and cr...
Market research on the staple foods industry. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends. Insight and data cover baked goods, breakfast cereals, processed ...
Breakfast cereals continues to witness a contraction in its growth. A negative perception surrounding breakfast cereals, largely due to concerns about their sugar content, is leading consumers to seek out healthier breakfast alternatives. This shift…
Many consumers in South Africa are price sensitive, but within the context of the review period, they are more cash-strapped than ever before. There are numerous compounding factors reducing the spending power of local consumers, including elevated…
Kids' cereals have long been a popular choice among parents, as they offer a convenient and enjoyable breakfast option for their children. In 2023, innovation from established brands is driving consumer interest, such as General Mill’s Trix Bunnies…
Value sales growth of breakfast cereals remains strong in 2023 with broader inflationary pressures a key contributor to this trend. While fuel costs in New Zealand have stabilised following the initial shock in 2022 when Russia invaded Ukraine, the…
While retail volume sales of both children's breakfast cereals and family breakfast cereals continue to decline in 2023 due to greater mobility following the easing of restrictions in South Korea, demand remains above pre-pandemic levels. Players in…
Consumers are increasingly viewing breakfast cereal as a healthy option, driving the growth of muesli and granola while hindering the expansion of children's cereals, which tend to be high in sugar. In response to this, manufacturers of children's…
In 2022, hot cereals, and to a lesser extent muesli and granola, displayed the most resilience against the continued declines in retail volumes across breakfast cereals. Combining active on-the-go lifestyles with the aim of healthier eating,…
A sustained increase in prices has hindered the recovery of breakfast cereals. Double-digit price increases were recorded in 2022, and inflation continues to impact all categories in 2023, especially children’s cereals and muesli and granola.…
Muesli and granola and hot cereals are the two largest breakfast cereals categories whose performance tends to influence the overall performance of breakfast cereals in North Macedonia. Due to the moderate volume growth of these two cereal types,…
The increasingly hectic lifestyles of consumers propelled the expansion of breakfast cereals in retail volume terms in 2023. Due to their ease of preparation, such products emerged as a convenient morning meal option for many consumers, although the…