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Breakfast Cereals

Market research on the staple foods industry. Standardised and cr...

Market research on the staple foods industry. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends.​ Insight and data cover baked goods, breakfast cereals, processed ...

Country Report

Breakfast Cereals in Switzerland

Nov 2023

In 2023, breakfast cereals maintained its positive performance in Switzerland. The continued adoption of the hybrid work format allowed people to allocate more time to breakfast, boosting cereal consumption. Furthermore, muesli and granola, deeply…

USD 1,195
Country Report

Breakfast Cereals in Peru

Nov 2023

Breakfast cereals in Peru has undergone a significant transformation in recent years, marked by rapid price increases. With inflation rates in this category surpassing the national average, and a rise in poverty levels since the pandemic, Peruvian…

USD 1,195
Country Report

Breakfast Cereals in Bulgaria

Nov 2023

Although a relatively small category in Bulgaria, breakfast cereals is reporting solid growth in retail volume and current value terms in 2023, due to the rising importance of health. Players are keen to develop healthier options, as with Dr Oetker's…

USD 1,195
Country Report

Breakfast Cereals in Italy

Nov 2023

Italian consumers are increasingly including breakfast cereals in their diets. The growing interest in breakfast cereals is being underpinned by a number of factors, with the demand for convenient meal options in the context of hectic consumer…

USD 1,195
Country Report

Breakfast Cereals in Belgium

Nov 2023

In 2023, Belgian breakfast habits have undergone a notable shift with a pronounced inclination towards home consumption amidst the ongoing strain on disposable incomes. As such, breakfast cereals is seeing a rise in demand, recording positive volume…

USD 1,195
Country Report

Breakfast Cereals in Pakistan

Nov 2023

While breakfast cereal is expected to register double-digit value growth, constant value growth is expected to be minimal and volume sales are expected to fall. Continuing soaring inflation dampens volume growth, in spite of population growth, as…

USD 1,195
Country Report

Breakfast Cereals in Portugal

Nov 2023

Breakfast cereals in Portugal has been significantly impacted by rising costs and cereal shortages, leading to a notable increase in consumer demand for private label lines. These private label products, known for their affordability and diverse…

USD 1,195
Country Report

Breakfast Cereals in Slovakia

Nov 2023

With the lifting of pandemic restrictions and the restoration of consumer mobility, Slovaks are now leading more hectic lifestyles, spending less time at home and opting for breakfast at home less frequently than in 2021 or 2022. This, coupled with…

USD 1,195
Country Report

Breakfast Cereals in Norway

Nov 2023

Sales of breakfast cereals have continued to decline in retail volume terms in 2023, with this being partly due to a stabilisation of demand after the peak seen during the pandemic. With more consumers returning to the workplace and class-based…

USD 1,195
Country Report

Breakfast Cereals in Denmark

Nov 2023

Breakfast cereals, along with most packaged food categories, faced notable price hikes in 2022, precipitated by high inflation and wheat shortages. Thus, the category saw double-digit growth in current value terms in 2022 but a slight decline in…

USD 1,195
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