Market research on the staple foods industry. Standardised and cr...
Market research on the staple foods industry. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends.​ Insight and data cover baked goods, breakfast cereals, processed ...
Retail volume growth of breakfast cereals notably slowed in 2023 as inflationary pressures weighed down on consumers’ food budgets. Breakfast cereals, considered a less essential choice, saw consumers switching to other more affordable breakfast…
Sales of breakfast cereals in Austria experienced a notable rebound in 2023 following the decline in retail volume sales observed in the previous year. Shifting consumer preferences, increased product innovation and evolving lifestyle trends all…
In 2023, demand for breakfast cereals in Brazil was impacted by higher input costs that were also observed in different consumer goods categories, especially due to wheat and corn prices, freight constraints and other inputs. The cost-of-living…
Breakfast cereals in Taiwan was negatively affected by the lifting of COVID-19 restrictions. This resulted in the return to working outside the home, travel and on-the-go consumption. Hence, the occasions for having breakfast at home in Taiwan were…
Breakfast cereals maintained dynamic retail volume and current value growth in India in 2023, rising from a small base. Retail per capita consumption of breakfast cereals remains low in India due to limited consumption occasions. Players in breakfast…
Overall breakfast cereals posted positive growth in terms of retail volume sales in 2023 at a similar rate to that recorded in 2022. The key consumer group for breakfast cereals in Indonesia consists of upper-income professionals who make up a…
Amidst economic challenges, breakfast cereals, a traditional morning staple, is set to experience solid retail volume growth and stronger current value growth in 2023, driven by the popularity of such products as a convenient at-home meal option. The…
Children’s breakfast cereals remains the largest category in value terms in 2023 and it continues to benefit from the rising demand for convenience among busy urban professionals with children despite price increases. Manufacturers of children’s…
A majority of Moroccans have a longstanding breakfast tradition of consuming bread with spreads, olive oil, or cheese. Breakfast cereals remain an unpopular choice in the country due to their higher cost and less satisfying nature compared to…
Whilst the rising production and logistics costs of 2022 have eased, breakfast cereals prices continue their upward trajectory in 2023 as retailers seek to maintain high margins, with no government system to keep them in check. The category still…
Retail volume sales of breakfast cereals in Mexico are continuing to gradually increase in 2023. However, the performance varies significantly among the different types. Children's breakfast cereals leads the expansion in 2023, driven by the…
In 2023, breakfast cereals in Latvia is experiencing stagnation, primarily due to health concerns among parents regarding sugar intake for children. In addition, the static number of children in Latvia limits the potential for market growth. The…
In 2023, breakfast cereals in Poland is experiencing substantial growth, primarily fuelled by an increased consumer focus on health and wellness, the appeal of ready-to-eat products, and rising disposable incomes. As health consciousness rises,…
In 2023, breakfast cereals has maintained steady volume growth, aided by some moderation in unit prices. The category's enduring strength continues to stem from the prevailing convenience trend, as modern consumers place a premium on the ease and…
Breakfast cereal prices have witnessed a significant rise in 2023, the result of the ongoing inflations and the rising costs of raw materials. Many prominent cereal brands, including Chocapic, Froot Loops, Trix, and Zucaritas, are imported, rendering…
Breakfast cereals is showing signs of stagnation with only moderate growth being seen in retail volume terms in 2023, with continuously increasing prices being the main contributor to value growth in current value terms. Both manufacturers and…
Breakfast cereals in Japan is set to suffer a significant retail volume decline in 2023, due to the normalisation of sales from the strong growth seen during COVID-19 in 2020. Breakfast cereals, which had been suffering from a declining trend from…
In 2023, sales of breakfast cereals declined in retail volume and current value terms. The increase in prices, as well as the required health labels, warning about excess levels of sugar, has reduced demand for breakfast cereals. Children´s breakfast…
In spite of continuing high inflation, breakfast cereal is expected to register healthy constant value and volume growth. With consumers leading increasingly busy lives, they appreciate the convenience of breakfast cereal. Breakfast cereal is also a…
Breakfast cereals recorded a positive sales performance in retail volume terms during 2023 after the category registered significant declines in retail volume sales over the course of 2022. One of the main reasons for the substantial declines seen in…