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Breakfast Cereals

Market research on the staple foods industry. Standardised and cr...

Market research on the staple foods industry. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends.​ Insight and data cover baked goods, breakfast cereals, processed ...

Country Report

Breakfast Cereals in Malaysia

Dec 2023

Retail sales of breakfast cereals in Malaysia recorded continued growth in volume terms in 2023. This was in spite of the weakening of the local currency, the ringgit, against the US dollar, which brought about higher import costs. With Malaysia…

USD 1,195
Country Report

Breakfast Cereals in Uzbekistan

Dec 2023

Breakfast cereals enjoyed a stronger year of retail volume growth in 2023, as prices continued to rise, but at a slower pace than in 2022. This was largely due to the continued dependence on imports in this category. Breakfast cereals is a relatively…

USD 1,195
Country Report

Breakfast Cereals in Uruguay

Dec 2023

In 2023, sales of breakfast cereals declined in retail volume and current value terms. The increase in prices, as well as the required health labels, warning about excess levels of sugar, has reduced demand for breakfast cereals. Children´s breakfast…

USD 1,195
Country Report

Breakfast Cereals in Tunisia

Dec 2023

In Tunisia, a notable trend gaining momentum is unpackaged muesli and granola. Muesli and granola is perceived as being more healthy than other breakfast cereals and is a growing segment in itself. However, the unpackaged version is more affordable…

USD 1,195
Country Report

Breakfast Cereals in Serbia

Nov 2023

In spite of continuing high inflation, breakfast cereal is expected to register healthy constant value and volume growth. With consumers leading increasingly busy lives, they appreciate the convenience of breakfast cereal. Breakfast cereal is also a…

USD 1,195
Country Report

Breakfast Cereals in Pakistan

Nov 2023

While breakfast cereal is expected to register double-digit value growth, constant value growth is expected to be minimal and volume sales are expected to fall. Continuing soaring inflation dampens volume growth, in spite of population growth, as…

USD 1,195
Country Report

Breakfast Cereals in North Macedonia

Nov 2023

Muesli and granola and hot cereals are the two largest breakfast cereals categories whose performance tends to influence the overall performance of breakfast cereals in North Macedonia. Due to the moderate volume growth of these two cereal types,…

USD 1,195
Country Report

Breakfast Cereals in Lithuania

Nov 2023

The main consumers of breakfast cereal in Lithuania remain children; however, RTE cereals do not have a good reputation among parents in the country and they are not perceived as a healthy option for breakfast due to their high sugar content. Brand…

USD 1,195
Country Report

Breakfast Cereals in Latvia

Nov 2023

In 2023, breakfast cereals in Latvia is experiencing stagnation, primarily due to health concerns among parents regarding sugar intake for children. In addition, the static number of children in Latvia limits the potential for market growth. The…

USD 1,195
Country Report

Breakfast Cereals in Kenya

Nov 2023

The value growth in breakfast cereals market is predominantly attributed to rising unit prices rather than a significant increase in consumption. The ongoing Ukraine war has instigated an energy crisis, leading to heightened inflation globally. This,…

USD 1,195
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