Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Ever since the remaining COVID-19 related restrictions have been lifted there has been a strong demand among locals to start travelling again with many people having already gone back to all of their pre-pandemic travelling habits and more. Direct…
Booking has experienced remarkable current value growth, particularly fuelled by leisure travel, which is set to continue in 2023. Leisure travel encompasses holidays and recreational trips undertaken by individuals seeking relaxation, exploration,…
Retail sales of bookings continued to grow strongly in constant value terms in 2023 as they edged even closer to pre-pandemic levels. While offline booking saw a strong recovery, online booking still accounted for more than two thirds of retail…
In order to look at the trends in booking, we look at the overall trends in travel. Polish consumers are re-embracing the opportunity to travel again after the pandemic restrictions were lifted, and we are seeing strong trends in both domestic travel…
Consumer demand for outbound travel remains strong in 2023, despite the ongoing cost of living crisis, and this has enabled travel intermediaries to register a strong performance in terms of booking sales. Travellers are taking advantage of…
Retail sales of bookings continued to grow strongly in constant value terms in 2023. This rebound was driven largely by leisure travel, with a notable rebound in international arrivals from France, Spain and the UK. Here, the country benefits from…
Travel intermediaries and direct suppliers are both seeing strong growth in current value terms in 2023, with strong sales seen through online and offline and in business and leisure. As a result, booking sales are set to see a full return to…
On the back of a competitive pricing structure, the facility to cross-compare, and a seamless customer journey, travel bookings via online channels have gained further momentum, which is set to take the penetration of online travel bookings to 47% in…
Two key players in South Korea's online travel agencies are Yeogi Eottae and Yanolja, which both began as OTAs focused on lodging in the country. However, they are continuously expanding their businesses beyond this sector to include different travel…
Although the cost of living is on an upward trend, with high levels of inflation and rising interest rates, local people continue to favour travel in 2023, taking advantage of savings amassed during the pandemic making travel affordable. While some…
Booking is set to see a full recovery to pre-pandemic sales levels in current value terms in 2023. However, a major factor driving value growth in both leisure and business bookings has been inflation driven price increases.
COVID-19 dealt a serious blow to booking in Finland. At the height of the pandemic, outbound travel was minimal, compared to normal levels, although domestic travel became more appealing. However, increased domestic travel did not compensate for the…
As travel suffered due to COVID-19 in 2020-2021, retail value in bookings also saw a clear decrease. With restrictions starting to lift in 2022, travel began to increase, with retail value in 2022 around the 2018-2019 level, with pent-up demand…
In 2022, Austrian consumers were still very uncertain as a result of the Coronavirus (COVID-19) pandemic. They tended to err on the side of caution, booking complete travel packages via travel agencies. Otherwise, they preferred to book hotels…
The dynamic sales growth that was recorded in bookings in 2023 was mainly the result of the strong interest that many local consumers have in placing early bookings when planning leisure travel. This boom in booking travel and tourism products and…
The recovery and growth of travel intermediaries in the post-pandemic era have presented unique challenges, but through a series of strategic campaigns and initiatives, the industry has managed to make significant strides. These campaigns, coupled…
During 2023, strong value growth was recorded in booking in Croatia, with both booking offline and booking online recording robust double-digit growth rates, although somewhat predictably booking online was the big winner during the year. The regular…
Retail sales of bookings continued to grow strongly in constant value terms in 2023. This trend was driven primarily by leisure travel, due to the release of pent-up consumer demand. Japan was the most popular destination for Taiwanese consumers,…
Booking services grew significantly in 2022 and have continued to grow, although to a lesser extent, in 2023. The category has yet to reach the level of sales seen immediately prior to the COVID-19 crisis, although it is close to doing so. Growth has…
Travel intermediaries are embracing the health and wellbeing trends by introducing a range of new products specifically designed for mental and physical rejuvenation. In 2023, there has been a noticeable rise in the number of Vietnamese individuals…