Sweet Biscuits, Snack Bars and Fruit Snacks

Although snacking is above all a question of pleasure and taste, the health aspect is also becoming increasingly important to consumers. Healthy and functional biscuits developed well in recent years, and as in every other category, consumers have…

Although inflation remains an issue in 2023, consumers continued to indulge in sweet biscuits, along with fruit snacks and cereal bars. The reopening of the economy, including a return to in-person learning at schools and office work, has seen…

Sweet biscuits, snack bars and fruit snacks have generally performed well since the COVID-19 pandemic. Many of these snacks fitted with the indulgence or healthier snacking trends in the country and have continued to thrive in the forthcoming years…

In 2023, the sweet biscuits market showed very moderate growth in retail volume terms, with slightly higher value growth due to price adjustments that most major brands were forced to make as a result of the rising cost of one of the main ingredients…

High inflation continues to drive lower income consumers towards price promotions in 2023, with trading down to cheaper options and private labels also a common trend. Brand loyalty is generally quite weak in sweet biscuits, snack bars and fruit…