Sweet Biscuits, Snack Bars and Fruit Snacks

Sweet biscuits, snack bars and fruit snacks witnessed declining sales in both volume and value terms in 22020 and 2021. This was mainly due to the contraction in sales of sweet biscuits, with major companies in this area such as Monde Nissin Corp and…

Domestic sweet biscuit manufacturers in Malaysia, notably Munchy Food Industries and Perfect Food, are enjoying the benefits of a strong supply chain in 2023, owing to their ability to source key raw materials such as flour and sugar, locally.…

2023 has proven to be challenging for overall sweet biscuits, snack bars and fruit snacks in retail volume terms, with sales expected to decline compared with 2022. However, the category is set to see continued retail current value growth. As…

Sales of sweet biscuits, snack bars and fruit snacks are being boosted by the post-pandemic landscape in 2023, with consumers returning to their out-of-home, on-the-go lifestyles, alongside the revival of tourism. Tourism is a strong factor here, as…

In contrast to the relatively strong performance of the previous year, sweet biscuits, snack bars and fruit snacks saw minimal growth in retail volume terms in 2023. Sales were negatively impacted to a return to pre-pandemic lifestyles, which saw…

Although snacking is above all a question of pleasure and taste, the health aspect is also becoming increasingly important to consumers. Healthy and functional biscuits developed well in recent years, and as in every other category, consumers have…

Although inflation remains an issue in 2023, consumers continued to indulge in sweet biscuits, along with fruit snacks and cereal bars. The reopening of the economy, including a return to in-person learning at schools and office work, has seen…

Sweet biscuits, snack bars and fruit snacks have generally performed well since the COVID-19 pandemic. Many of these snacks fitted with the indulgence or healthier snacking trends in the country and have continued to thrive in the forthcoming years…

In 2023, the sweet biscuits market showed very moderate growth in retail volume terms, with slightly higher value growth due to price adjustments that most major brands were forced to make as a result of the rising cost of one of the main ingredients…

High inflation continues to drive lower income consumers towards price promotions in 2023, with trading down to cheaper options and private labels also a common trend. Brand loyalty is generally quite weak in sweet biscuits, snack bars and fruit…