Beiersdorf AG in Beauty and Personal Care

September 2023

Beiersdorf AG is a German multinational manufacturer with a well-established global presence across various beauty and personal care categories. Western Europe and Asia Pacific lead the company’s sales, but it has also achieved significant penetration in Latin America and North America. In 2022, Beiersdorf saw double-digit sales growth, amid many uncertainties and adverse conditions that the year brought, and it continued its strong growth path in H1 2023.

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This report comes in PPT.


Euromonitor International's report on Beiersdorf AG delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Beiersdorf AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Beiersdorf AG.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Beiersdorf AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Beiersdorf AG ranks sixth globally in beauty and personal care
Western Europe continues to be Beiersdorf AG’s largest region for sales in 2022
Skin care drives sales, with particular success in dermocosmetics in Germany and the US
Beiersdorf’s growth is driven by market momentum
Consumer perception of top Beiersdorf brands
Latin America demonstrated dynamic growth, but high inflation remains a caveat
Top five companies expected to maintain rank; Natura&Co’s climb uncertain due to Aesop
Beiersdorf AG benefits from online presence across a diversified product portfolio
Beiersdorf shows resilience in beauty and personal care
L’Oréal Groupe has the greatest sales overlap with Beiersdorf
Beiersdorf remains a category leader in many markets globally
Well-established core brands maintain their competitive positions
Innovation led by digital engagements
Digitalisation and artificial intelligence for product enhancement
Beiersdorf places sustainability at the forefront
Environmentally friendly product innovations help Beiersdorf premiumise its offerings
Beiersdorf remains the third ranked player in skin care globally
Facial care is the largest contributor in Beiersdorf’s key markets
China to continue to be a strategically important market for projected skin care sales
Western Europe and North America remain Beiersdorf’s largest sun care markets
Beiersdorf’s claims of prevention, skin barrier and anti-ageing resonate in key markets
US and UK are key for future sun care growth
Overview of beauty and personal care: Product and brand coverage, 2022
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey: Product and brand coverage

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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