During the forecast period, high rates of taxation and various regulatory barriers will prevent low ABV categories, including beer, from achieving their full potential. India's state-controlled alcoholic beverage taxation system lacks uniformity, with most drinks taxed by volume rather than pure alcohol content, which results in beer being less accessible than in other countries in the region.
E-commerce has had little impact on the alcoholic drinks industry in India, due to limited development and infrastructure. While state governments allowed online alcohol ordering and delivery during the health crisis, in order to enforce social distancing, the model varied by region.
Following the debut of Bira 91 by B9 Beverages in 2015, India's craft beer industry saw significant expansion during the review period. The category had previously been dominated by strong beers, mainly lagers, leaving a.
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Understand the latest market trends and future growth opportunities for the Beer industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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