Austria

After a slow year, retail e-commerce saw significant growth in value sales again in 2023, although this was entirely price driven as inflation remained at unusually high levels for a second consecutive year. Although disposable income slowly…

After a year of slowdown, the retail market experienced significant growth in value terms although this was entirely price-driven as inflation remained at unusually high levels for a second consecutive year. Although disposable income in 2023 slowly…

Retail tissue in Austria recorded continued growth in current value terms during 2022, supported by an increase in average unit prices. With raw material, energy and transport prices rising substantially, manufacturers were faced with higher…

The demand for rice, pasta, and noodles in Austria rebounded in 2023 after retail volume sales declined sharply in 2022. As consumers looked for convenient meal solutions amidst busy lifestyles, rice, pasta, and noodles emerged as go-to options for…

RTD coffee volume sales benefited greatly from consumers spending more time away from home in 2023, increasing demand for on-the-go beverages. Even though RTD coffee is not considered to be a healthier alternative to sugary soft drinks, it enjoys a…

In 2023, consumers were more active and spent increased time away from home, driving demand for products that could be consumed on the go, including RTD tea. The product is a popular alternative to regular carbonates or even water, especially as RTD…

RTDs saw volume sales rise in Austria in 2023. During the year, RTDs continued to benefit from a lasting shift to consuming alcoholic drinks at home, which is the environment in which such drinks are predominantly consumed. The reasons for this…

Rx/reimbursement adult incontinence recorded strong growth in current value terms in 2023 continuing the trend of the previous year. However, this was mainly due to prevailing inflationary pressures, as rising raw material, production and transport…

Sales in sauces, dips and condiments maintained demand in Austria in 2023, resulting in positive value growth underlined by still-high prices, alongside smaller volume growth due to the baseline demand. These factors are being driven by…

Savoury snacks experienced significant growth in value terms during 2023. However, this significant value growth stemmed mainly from price increases, with inflation remaining high in Austria for the second consecutive year. Within snacks, savoury…

Austria experienced exceptionally high inflation once again in 2023, reducing household incomes and dampening spending in almost all areas of consumer foodservice. Foodservice operators faced increased energy, materials and labour costs, which were…

Skin care saw healthy retail current value growth in 2022, although retail volume sales dropped following slight-to-moderate increases through the review period, including during the height of the Coronavirus (COVID-19) pandemic in 2020 and 2021.…

Retail volume sales of sleep aids are declining for the second year running in 2023. The outbreak of COVID-19 led to increased levels of fear and anxiety in 2020 and 2021 which helped drive record sales of sleep aids. With conditions improving in…

Retail volume sales in small cooking appliances continued to decrease significantly in 2023, and demand declined in all subcategories. The particularly high level of purchases made during COVID-19, due to home seclusion, continued to play a role,…

Small local grocers was also characterised by a reluctance to spend among consumers in 2023, as inflation and the cost of living have risen sharply since the outbreak of the Ukraine crisis in spring 2022. Sales rose sharply again in 2023, although…

Heated tobacco products saw strong growth in 2023, solidifying their position as the most established nicotine source next to cigarette smoking in Austria. Consumers widely perceive these products as less harmful than cigarettes, making them a…

Austrian consumers are extremely fond of snacking. Whether confectionery, savoury snacks, ice cream or sweet biscuits, snacks bars and fruit snacks, consumers like to treat themselves with a snack. The demand for snacks remained stable in 2023 with…

In 2023, soft drinks volume sales witnessed an ongoing recovery following negative results noted during the outbreak of COVID-19. Consumers continued to spend time outside the home, in foodservice outlets and leisure locations, and this behaviour…

Total volume sales of spirits declined in Austria in 2023. Overall volume sales in spirits were helped by a positive performance in the on-trade, as consumers continued to return to bars and inns after the low water mark of the COVID-19 crisis.…

COVID-19 boosted consumer's health consciousness and increased attempts to be more proactive about staying healthy and fit. When consumers were able and confident to spend more time away from home, many enhanced exercise routines outdoors and went to…