Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Over 2023, headphones retail volume sales are expected to continue to grow, albeit at a slower rate as the transition to cordless models becomes more advanced. The main category, TWS earbuds, is set to remain the key growth driver. Indeed, in 2023,…
Driven by significant price increases, overall health and beauty specialists saw strong growth in value sales in Austria in 2023, roughly at the same level as retail offline overall. Consumers' willingness to spend in this category has generally…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Herbal/traditional products has continued to grow in current value terms in 2023 albeit volume growth has been curbed by financial uncertainty, high inflation and a sharp rise in the cost of living. With incomes stretched consumers have been focusing…
With some respite in some categories, such as hi-fi systems, home cinema and speaker systems, speakers, and “other” home audio and cinema, due to the fall back on the home for entertainment in the wake of the Coronavirus (COVID-19) pandemic, home…
In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for…
In Austria, the rise in insects attributed to increasing temperatures linked with climate change has led to a significant increase in the demand for insecticide baits in 2023. Hospitality and tourism operators have also sought methods to control…
Demand for home laundry appliances fell in 2023 for a second consecutive year. The development in home laundry appliances was in line with the major appliances landscape, while the volume decline was less severe than in dishwashers. Impacting retail…
Consumer restraint affected the entire retail sector in 2023, but it was particularly pronounced in home products specialists. Consumers had already invested heavily in their homes during the pandemic, when they were spending much more time at home.…
Following a spike in 2020, when the exigencies of the Coronavirus (COVID-19) pandemic forced consumers to focus on home entertainment, retail volume sales of televisions have continued to fall sharply. The market size of televisions fell below the…