Austria

Hosiery slowed down in Austria in 2023 in comparison with 2022, as the cost of living crisis instilled caution over spending among consumers. Additionally, consumers purchased more hosiery in 2022, after two years of reduced demand due to the…

Total volume sales of hot drinks recorded minimal growth in 2023, driven by on-trade sales and positive developments within tea and other hot drinks. High saturation levels contributed to a slowdown in growth, especially across retail channels.…

During 2022, convenience and health and wellness remained two of the most important megatrends influencing demand patterns among Austrian consumers and this combination of a desire to eat healthier types of convenience food supported strong growth in…

2022 saw further expansion of the subgroup of Austrian consumers who are paying significant attention to their physical and mental health and the role that their diet plays in maintaining good physical and mental health. This has supported rising…

Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…

Health and wellness savoury snacks remained highly popular among Austrian consumers at the end of the review period as significant numbers of local consumers looked to reduce their intake of snacks that are high in salt, fat and artificial…

A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…

Animal welfare continues to play an increasingly important role in the grocery shopping decisions of Austrian consumers and this strong focus on animal welfare continues to have a positive impact on demand for health and wellness processed meat.…

Just like grocery retailers as a whole, hypermarkets saw strong growth in value sales in 2023, although this was almost entirely price driven as inflation remained at unusually high levels for a second consecutive year. Demand itself only showed…

The trend towards plant-based products, including ice cream, continued in 2023. Plant-based ice cream recorded the most significant growth within ice cream during the year. Not only is the consumer interest in plant-based ice cream growing, but the…

The strong decline in retail volume sales of imaging device is expected to continue over 2023, albeit at a slower rate compared to the years since the outbreak of the Coronavirus (COVID-19) pandemic in 2020. The main reason for the downward…

In Austria, in-car entertainment is set to see a strong decline in overall retail volume sales in 2023, continuing the fast downward trajectory in demand over the review period. Indeed, in terms of the review period, declines are expected to be the…

Men’s jeans and women’s jeans are projected to see retail volume sales decline across price segments over 2023. In Austria, the purchase of new jeans was not a priority at the end of the review period, with many consumers already owing one or more…

After the substantial increases in past years, fuelled by the outbreak of COVID-19 and increased time spent in households, retail volume sales of juice recorded a slowdown in 2023. In addition, there was a further shift towards on-trade sales,…

Demand for large cooking appliances fell in 2023 for the second year in a row. However, due to the essential nature of the products included in the category and the strong dominance of replacement sales, the retail volume drop in large cooking…

In 2023, laundry care saw healthy current value growth, primarily driven by the introduction of innovative products, particularly within the categories of laundry detergents and liquid fabric softeners. These products enabled local consumers to wash…

As a result of the energy crisis triggered by the Russian invasion of Ukraine, Austria saw exceptionally high inflation for the second year in a row in 2023. For local consumers, this meant less disposable income and a concomitant reluctance to spend…

The demand for lodging continued to increase in 2023. Hotel room nights are set to be only slightly below the 2019 pre-pandemic level at the end of the review period, while inflationary pressure on prices saw current value sales exceed the 2019…

Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by…

Meals and soups saw strong value growth in Austria in 2023, driven by inflationary pressures leading to high unit prices, while volume sales are also bouncing back into stronger positive growth. That said, challenges remain, as while inflationary…