Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Bottled water recorded positive total volume growth in 2023. However, this was driven by on-trade sales as more consumers shifted back to purchasing and consuming bottled water on the go or at food service outlets, gyms, work and events. Off-trade…
Sales of breakfast cereals in Austria experienced a notable rebound in 2023 following the decline in retail volume sales observed in the previous year. Shifting consumer preferences, increased product innovation and evolving lifestyle trends all…
Austria’s economic freedom ranking remains high, indicating a competitive business environment. The country’s businesses benefit from economic and political stability, low barriers to trade, a skilled labour force, and high capacity for innovation.…
Following the record-high growth rates for Butter during 2022, due to inflation and the higher cost of energy, boosting price points, the average unit price of Butter slightly declined in 2023. The amount of special offers for branded butter products…
In 2023, Austria experienced exceptionally high inflation for the second consecutive year, which reduced consumer incomes and dampened spending in almost all areas of consumer foodservice. This inflationary environment led to increased energy,…
While carbonates total volume sales grew slightly in 2023, this was achieved through on-trade channels, with retail sales facing the consequences of changing consumer behaviours.
Cat food recorded further growth in current value terms in 2023, despite a double-digit decline in volume. This was mainly due to inflationary pressures, as manufacturers passed on the rising costs of raw materials to consumers. The trend towards…
Driven by a shift from cash to card payments, boosted by the outbreak of COVID-19 and the continuing recovery of travel, charge cards saw solid growth in transaction and value terms. However, growth was at a slower pace compared to credit and debit…
Austria is a country with a strong tradition of cheese-making, and the consumption of a wide range of cheese remains very popular in the country, leading cheese to account for the largest share of value sales within overall dairy products and…
Purchasers of childrenswear focused on quality and less at quantity as they became more mindful of personal finances and textile waste. Still high inflation in 2023 translated into retail current value growth, despite the decline in retail volume…