Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Small local grocers was also characterised by a reluctance to spend among consumers in 2023, as inflation and the cost of living have risen sharply since the outbreak of the Ukraine crisis in spring 2022. Sales rose sharply again in 2023, although…
Heated tobacco products saw strong growth in 2023, solidifying their position as the most established nicotine source next to cigarette smoking in Austria. Consumers widely perceive these products as less harmful than cigarettes, making them a…
Austrian consumers are extremely fond of snacking. Whether confectionery, savoury snacks, ice cream or sweet biscuits, snacks bars and fruit snacks, consumers like to treat themselves with a snack. The demand for snacks remained stable in 2023 with…
In 2023, soft drinks volume sales witnessed an ongoing recovery following negative results noted during the outbreak of COVID-19. Consumers continued to spend time outside the home, in foodservice outlets and leisure locations, and this behaviour…
Total volume sales of spirits declined in Austria in 2023. Overall volume sales in spirits were helped by a positive performance in the on-trade, as consumers continued to return to bars and inns after the low water mark of the COVID-19 crisis.…