Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Driven by a general shift from cash to card payments, which was accelerated by the outbreak of COVID-19, and the continuing travel recovery, credit card transactions saw strong growth in 2023; in both the number of transactions and transition value…
Dairy products and alternatives is set to record stagnant current retail value sales in 2023, while dairy continues to generate the bulk of sales. With the health and wellness trend rising, dairy products benefit from generally being considered…
Debit card transactions remained the main driver behind the shift from cash to card payments in 2023. Every bank account holder in Austria owns at least one debit card, which is heavily favoured for payments at the POS, with debit card consumers…
Retail volume and current value sales of deodorants suffered during the Coronavirus (COVID-19) pandemic due to the shift to home office and generally spending more time at home in accordance with lockdowns. As COVID-19 regulations were relaxed as the…
Coronavirus (COVID-19) measures saw lockdowns, remote working and restrictions on socialising. This resulted in many consumers spending long periods at home and less time in the office or on social or leisure activities during the pandemic. As a…
Dermatologicals is seeing mid-single digit growth in current value terms in 2023, although like many areas of consumer health this is largely the result of price increases. Prices have been rising across all categories of dermatologicals as a result…
Dietary supplements has seen mixed results in 2023 with some categories recording healthy growth while others have seen a steep drop off in demand. Overall, consumers are frequently using dietary supplements in 2023 as they look to lead healthier and…
Digestive remedies continues to see strong mid-single digit growth in current value terms in 2023, albeit this is mainly being driven by price increases rather than an increase in demand. High inflation and the rising cost of manufacturing and…
Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…
Just like retail as a whole, direct selling saw significant growth in value sales in 2023, but it was entirely price-driven as inflation remained at unusually high levels for a second consecutive year. Given the focus of direct selling in Austria on…
Just like grocery retailers as a whole, discounters saw strong growth in value sales in 2023, although this was almost entirely price-driven as inflation remained at unusually high levels for a second consecutive year. Demand itself only showed…
Demand for dishwashers fell for the third consecutive year in 2023 at a sharp rate compared to previous years. As purchases had been brought forward during COVID-19, when consumers spent more on home appliances due to home seclusion, this led to a…
In 2023, dishwashing saw moderate current growth, mostly driven by hand dishwashing products. Post-pandemic, there has been a decline in volume sales as local consumers spend more time dining out, reduce the number of meals prepared and eaten at home…
Dog food recorded positive growth in both volume and current value terms in 2023, following the sluggish performance of the previous year. While value growth was driven partially by price increases, premiumisation and specialisation trends also…
Drinking milk products are set to record a moderate performance in 2023. Retail volume sales will register a stagnant performance, as current retail value sales of overall drinking milk products decline compared to 2022, as average unit prices of…
In 2023, Austria’s real GDP contracted by 0.7%, which was below Western Europe’s average growth. The economic slowdown was attributable to high inflation, rising interest rates, labour shortages and sluggish public consumption and investment. Going…
Sales in edible oils continued to stabilise in 2023 in Austria, following the era of price hikes and supply disruptions. That said, the return to foodservice does somewhat place downwards pressure on potential sales, when compared to the era of home…
Energy drinks grew further in demand in 2023, with positive off-trade volume sales, while a much more dynamic development was noted in the on-trade channels. Energy drinks were still widely sought after in 2023 to boost energy levels either during…
The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…
Elevated inflation and spiralling manufacturing costs has led to further price increases within eye care in Austria which has helped to support current value growth in 2023 but has led to a significant decline in retail volume terms. Despite seeing…
Although cash transactions continued to play a strong role in Austria, a clear shift from cash to card payments continued in 2023. The outbreak of COVID-19 in Austria further accelerated the change, with consumers appreciating the contactless form of…
Demand for food preparation appliances significantly fell in 2023 for the second year in a row. Growth was impacted by the high demand seen during COVID-19 when consumers spent more time cooking at home and investing in food preparation appliances.…
Footwear has been under particular stress with the shift from traditional leather shoes to other materials and sports shoes for many years. In particularly, children’s footwear has been under pressure, and it is projected to see the biggest decline…
Overall, fragrances recorded mid-single digit retail current value sales growth in 2022. This performance was supported by a marginal recovery in the demand for premium fragrances, as a result of a return to more regular usage and purchasing…
Austria experienced exceptionally high inflation once again in 2023, reducing consumer incomes and dampening spending in almost all areas of consumer foodservice. Foodservice operators faced increased energy, materials and labour costs, which were…
The briefing examines how personalised healthcare market is evolving. The report also provides insights on the countries most ready to use personalised healthcare services, and the potential impact on the pharmaceuticals and medical sectors.
General merchandise stores continued to significantly outperform retailing overall in terms of value sales growth due in the main to the continuing expansion and success of variety stores. It was one of the areas least affected by the generally sharp…
The briefing examines how the machinery industry is performing globally and in the largest countries in terms of machinery output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and…
After low demand during the pandemic years, gum sales were up in 2023, after experiencing a revival in 2022. The relaxation of COVID-19 restrictions and the reduced incidence of wearing masks pushed up demand for chewing gum in 2023. Gum is mainly…
Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable…
Over 2023, headphones retail volume sales are expected to continue to grow, albeit at a slower rate as the transition to cordless models becomes more advanced. The main category, TWS earbuds, is set to remain the key growth driver. Indeed, in 2023,…
Driven by significant price increases, overall health and beauty specialists saw strong growth in value sales in Austria in 2023, roughly at the same level as retail offline overall. Consumers' willingness to spend in this category has generally…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Herbal/traditional products has continued to grow in current value terms in 2023 albeit volume growth has been curbed by financial uncertainty, high inflation and a sharp rise in the cost of living. With incomes stretched consumers have been focusing…
With some respite in some categories, such as hi-fi systems, home cinema and speaker systems, speakers, and “other” home audio and cinema, due to the fall back on the home for entertainment in the wake of the Coronavirus (COVID-19) pandemic, home…
In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for…
In Austria, the rise in insects attributed to increasing temperatures linked with climate change has led to a significant increase in the demand for insecticide baits in 2023. Hospitality and tourism operators have also sought methods to control…
Demand for home laundry appliances fell in 2023 for a second consecutive year. The development in home laundry appliances was in line with the major appliances landscape, while the volume decline was less severe than in dishwashers. Impacting retail…
Consumer restraint affected the entire retail sector in 2023, but it was particularly pronounced in home products specialists. Consumers had already invested heavily in their homes during the pandemic, when they were spending much more time at home.…
Following a spike in 2020, when the exigencies of the Coronavirus (COVID-19) pandemic forced consumers to focus on home entertainment, retail volume sales of televisions have continued to fall sharply. The market size of televisions fell below the…
Hosiery slowed down in Austria in 2023 in comparison with 2022, as the cost of living crisis instilled caution over spending among consumers. Additionally, consumers purchased more hosiery in 2022, after two years of reduced demand due to the…
Total volume sales of hot drinks recorded minimal growth in 2023, driven by on-trade sales and positive developments within tea and other hot drinks. High saturation levels contributed to a slowdown in growth, especially across retail channels.…
The number of households is set to increase moderately in Austria over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which elevated living costs. The fastest household…
During 2022, convenience and health and wellness remained two of the most important megatrends influencing demand patterns among Austrian consumers and this combination of a desire to eat healthier types of convenience food supported strong growth in…
2022 saw further expansion of the subgroup of Austrian consumers who are paying significant attention to their physical and mental health and the role that their diet plays in maintaining good physical and mental health. This has supported rising…
Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…
Health and wellness savoury snacks remained highly popular among Austrian consumers at the end of the review period as significant numbers of local consumers looked to reduce their intake of snacks that are high in salt, fat and artificial…
A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…
Animal welfare continues to play an increasingly important role in the grocery shopping decisions of Austrian consumers and this strong focus on animal welfare continues to have a positive impact on demand for health and wellness processed meat.…
Just like grocery retailers as a whole, hypermarkets saw strong growth in value sales in 2023, although this was almost entirely price driven as inflation remained at unusually high levels for a second consecutive year. Demand itself only showed…