Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Given the economic uncertainty at the end of the review period, Austrian consumers purchased fewer apparel accessories. While the boom in fashion face masks (“other” apparel accessories) ensured a positive retail volume growth performance overall in…
After two challenging years due to the Coronavirus (COVID-19) pandemic, the recovery of apparel and footwear started in earnest in 2022, but retail volume sales did not return to the 2019 level. On the other hand, high inflationary pressure on…
Although disposable income slowly recovered in 2023 compared to repeatedly high inflation, consumers remained relatively frugal in their spending on apparel and footwear. Many made savings by opting for apparel or footwear and reduced their shopping…
Consumer restraint affected the entire retail market in 2023, but appliances and electronics specialists was one of the categories most negatively affected.
Vienna is set to remain Austria's most populous city by 2027 while Linz leads in disposable income per capita. Austria's cities boast high internet connectivity, paving the way for 5G network adoption and digital transformation. Salzburg, Graz and…