Austria

The trend towards plant-based products, including ice cream, continued in 2023. Plant-based ice cream recorded the most significant growth within ice cream during the year. Not only is the consumer interest in plant-based ice cream growing, but the…

The strong decline in retail volume sales of imaging device is expected to continue over 2023, albeit at a slower rate compared to the years since the outbreak of the Coronavirus (COVID-19) pandemic in 2020. The main reason for the downward…

In Austria, in-car entertainment is set to see a strong decline in overall retail volume sales in 2023, continuing the fast downward trajectory in demand over the review period. Indeed, in terms of the review period, declines are expected to be the…

Austrian incomes remain among the highest in Western Europe. However, the government responded to the challenges posed by soaring inflation in 2022 by implementing a substantial anti-inflation relief package to assist those most affected. Going…

Men’s jeans and women’s jeans are projected to see retail volume sales decline across price segments over 2023. In Austria, the purchase of new jeans was not a priority at the end of the review period, with many consumers already owing one or more…

After the substantial increases in past years, fuelled by the outbreak of COVID-19 and increased time spent in households, retail volume sales of juice recorded a slowdown in 2023. In addition, there was a further shift towards on-trade sales,…

Demand for large cooking appliances fell in 2023 for the second year in a row. However, due to the essential nature of the products included in the category and the strong dominance of replacement sales, the retail volume drop in large cooking…

In 2023, laundry care saw healthy current value growth, primarily driven by the introduction of innovative products, particularly within the categories of laundry detergents and liquid fabric softeners. These products enabled local consumers to wash…

As a result of the energy crisis triggered by the Russian invasion of Ukraine, Austria saw exceptionally high inflation for the second year in a row in 2023. For local consumers, this meant less disposable income and a concomitant reluctance to spend…

The Linz in Austria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…