Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
As in womenswear, retail volume sales of menswear are projected to decline over 2023, as the category stabilised following rebounds, especially in 2022, from the Coronavirus (COVID-19)-induced slump in 2020. Moreover, economic uncertainty amid high…
Menstrual care in Austria saw only modest growth in current value terms in 2023. Moreover, this increase was entirely attributable to inflationary pressures, as rising raw material and supply chain costs led to an increase in unit prices. The cost of…
Men’s grooming saw a marginal increase in retail volume sales and strong rise in retail current value sales in 2022. This followed two years of decline, largely due to the effects of the Coronavirus (COVID-19) pandemic. The improved performance of…
Meals and soups saw strong value growth in Austria in 2023, driven by inflationary pressures leading to high unit prices, while volume sales are also bouncing back into stronger positive growth. That said, challenges remain, as while inflationary…
Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by…
The demand for lodging continued to increase in 2023. Hotel room nights are set to be only slightly below the 2019 pre-pandemic level at the end of the review period, while inflationary pressure on prices saw current value sales exceed the 2019…
As a result of the energy crisis triggered by the Russian invasion of Ukraine, Austria saw exceptionally high inflation for the second year in a row in 2023. For local consumers, this meant less disposable income and a concomitant reluctance to spend…
In 2023, laundry care saw healthy current value growth, primarily driven by the introduction of innovative products, particularly within the categories of laundry detergents and liquid fabric softeners. These products enabled local consumers to wash…
Demand for large cooking appliances fell in 2023 for the second year in a row. However, due to the essential nature of the products included in the category and the strong dominance of replacement sales, the retail volume drop in large cooking…
After the substantial increases in past years, fuelled by the outbreak of COVID-19 and increased time spent in households, retail volume sales of juice recorded a slowdown in 2023. In addition, there was a further shift towards on-trade sales,…