Austria

Store cards remained a niche in Austria in 2023, continuing a downward trend with a double-digit decline in transaction values despite the continuing shift to card payments. Most consumers in Austria are unfamiliar with store cards, and the usage of…

The challenging economic conditions in Austria, including inflationary pressures and fluctuating consumer purchasing power, influenced consumer spending habits and preferences in 2023. As prices rose across various categories, consumers sought more…

Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of…

Sports nutrition has been one of the few bright spots in consumer health in Austria in 2023 with sales continuing to benefit from developing health and fitness trends in the country. With consumers being more concerned about their overall health and…

COVID-19 boosted consumer's health consciousness and increased attempts to be more proactive about staying healthy and fit. When consumers were able and confident to spend more time away from home, many enhanced exercise routines outdoors and went to…