Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Austria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Consumer restraint affected the entire retail sector in 2023, but it was particularly pronounced in home products specialists. Consumers had already invested heavily in their homes during the pandemic, when they were spending much more time at home.…
Demand for home laundry appliances fell in 2023 for a second consecutive year. The development in home laundry appliances was in line with the major appliances landscape, while the volume decline was less severe than in dishwashers. Impacting retail…
In Austria, the rise in insects attributed to increasing temperatures linked with climate change has led to a significant increase in the demand for insecticide baits in 2023. Hospitality and tourism operators have also sought methods to control…
In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for…
With some respite in some categories, such as hi-fi systems, home cinema and speaker systems, speakers, and “other” home audio and cinema, due to the fall back on the home for entertainment in the wake of the Coronavirus (COVID-19) pandemic, home…
Herbal/traditional products has continued to grow in current value terms in 2023 albeit volume growth has been curbed by financial uncertainty, high inflation and a sharp rise in the cost of living. With incomes stretched consumers have been focusing…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Driven by significant price increases, overall health and beauty specialists saw strong growth in value sales in Austria in 2023, roughly at the same level as retail offline overall. Consumers' willingness to spend in this category has generally…
Over 2023, headphones retail volume sales are expected to continue to grow, albeit at a slower rate as the transition to cordless models becomes more advanced. The main category, TWS earbuds, is set to remain the key growth driver. Indeed, in 2023,…
Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable…
After low demand during the pandemic years, gum sales were up in 2023, after experiencing a revival in 2022. The relaxation of COVID-19 restrictions and the reduced incidence of wearing masks pushed up demand for chewing gum in 2023. Gum is mainly…
The briefing examines how the machinery industry is performing globally and in the largest countries in terms of machinery output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and…
General merchandise stores continued to significantly outperform retailing overall in terms of value sales growth due in the main to the continuing expansion and success of variety stores. It was one of the areas least affected by the generally sharp…
The briefing examines how personalised healthcare market is evolving. The report also provides insights on the countries most ready to use personalised healthcare services, and the potential impact on the pharmaceuticals and medical sectors.
Austria experienced exceptionally high inflation once again in 2023, reducing consumer incomes and dampening spending in almost all areas of consumer foodservice. Foodservice operators faced increased energy, materials and labour costs, which were…
Overall, fragrances recorded mid-single digit retail current value sales growth in 2022. This performance was supported by a marginal recovery in the demand for premium fragrances, as a result of a return to more regular usage and purchasing…
Footwear has been under particular stress with the shift from traditional leather shoes to other materials and sports shoes for many years. In particularly, children’s footwear has been under pressure, and it is projected to see the biggest decline…
Demand for food preparation appliances significantly fell in 2023 for the second year in a row. Growth was impacted by the high demand seen during COVID-19 when consumers spent more time cooking at home and investing in food preparation appliances.…
Although cash transactions continued to play a strong role in Austria, a clear shift from cash to card payments continued in 2023. The outbreak of COVID-19 in Austria further accelerated the change, with consumers appreciating the contactless form of…
Elevated inflation and spiralling manufacturing costs has led to further price increases within eye care in Austria which has helped to support current value growth in 2023 but has led to a significant decline in retail volume terms. Despite seeing…