Austria

Men’s jeans and women’s jeans are projected to see retail volume sales decline across price segments over 2023. In Austria, the purchase of new jeans was not a priority at the end of the review period, with many consumers already owing one or more…

In Austria, in-car entertainment is set to see a strong decline in overall retail volume sales in 2023, continuing the fast downward trajectory in demand over the review period. Indeed, in terms of the review period, declines are expected to be the…

The strong decline in retail volume sales of imaging device is expected to continue over 2023, albeit at a slower rate compared to the years since the outbreak of the Coronavirus (COVID-19) pandemic in 2020. The main reason for the downward…

The trend towards plant-based products, including ice cream, continued in 2023. Plant-based ice cream recorded the most significant growth within ice cream during the year. Not only is the consumer interest in plant-based ice cream growing, but the…

Just like grocery retailers as a whole, hypermarkets saw strong growth in value sales in 2023, although this was almost entirely price driven as inflation remained at unusually high levels for a second consecutive year. Demand itself only showed…

Animal welfare continues to play an increasingly important role in the grocery shopping decisions of Austrian consumers and this strong focus on animal welfare continues to have a positive impact on demand for health and wellness processed meat.…

A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…

Health and wellness savoury snacks remained highly popular among Austrian consumers at the end of the review period as significant numbers of local consumers looked to reduce their intake of snacks that are high in salt, fat and artificial…

Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…

2022 saw further expansion of the subgroup of Austrian consumers who are paying significant attention to their physical and mental health and the role that their diet plays in maintaining good physical and mental health. This has supported rising…

During 2022, convenience and health and wellness remained two of the most important megatrends influencing demand patterns among Austrian consumers and this combination of a desire to eat healthier types of convenience food supported strong growth in…

Total volume sales of hot drinks recorded minimal growth in 2023, driven by on-trade sales and positive developments within tea and other hot drinks. High saturation levels contributed to a slowdown in growth, especially across retail channels.…

Hosiery slowed down in Austria in 2023 in comparison with 2022, as the cost of living crisis instilled caution over spending among consumers. Additionally, consumers purchased more hosiery in 2022, after two years of reduced demand due to the…

Following a spike in 2020, when the exigencies of the Coronavirus (COVID-19) pandemic forced consumers to focus on home entertainment, retail volume sales of televisions have continued to fall sharply. The market size of televisions fell below the…

Consumer restraint affected the entire retail sector in 2023, but it was particularly pronounced in home products specialists. Consumers had already invested heavily in their homes during the pandemic, when they were spending much more time at home.…

Demand for home laundry appliances fell in 2023 for a second consecutive year. The development in home laundry appliances was in line with the major appliances landscape, while the volume decline was less severe than in dishwashers. Impacting retail…

In Austria, the rise in insects attributed to increasing temperatures linked with climate change has led to a significant increase in the demand for insecticide baits in 2023. Hospitality and tourism operators have also sought methods to control…

In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for…

With some respite in some categories, such as hi-fi systems, home cinema and speaker systems, speakers, and “other” home audio and cinema, due to the fall back on the home for entertainment in the wake of the Coronavirus (COVID-19) pandemic, home…

Herbal/traditional products has continued to grow in current value terms in 2023 albeit volume growth has been curbed by financial uncertainty, high inflation and a sharp rise in the cost of living. With incomes stretched consumers have been focusing…