Austria

Following the record-high growth rates for Butter during 2022, due to inflation and the higher cost of energy, boosting price points, the average unit price of Butter slightly declined in 2023. The amount of special offers for branded butter products…

Austria’s economic freedom ranking remains high, indicating a competitive business environment. The country’s businesses benefit from economic and political stability, low barriers to trade, a skilled labour force, and high capacity for innovation.…

Sales of breakfast cereals in Austria experienced a notable rebound in 2023 following the decline in retail volume sales observed in the previous year. Shifting consumer preferences, increased product innovation and evolving lifestyle trends all…

Bottled water recorded positive total volume growth in 2023. However, this was driven by on-trade sales as more consumers shifted back to purchasing and consuming bottled water on the go or at food service outlets, gyms, work and events. Off-trade…

In 2022, Austrian consumers were still very uncertain as a result of the Coronavirus (COVID-19) pandemic. They tended to err on the side of caution, booking complete travel packages via travel agencies. Otherwise, they preferred to book hotels…